Who is Using your webSite? MIS 324 -- Professor Sandvig 9/5/2019 MIS 424 Professor Sandvig Who is Using your webSite?

MIS 324 -- Professor Sandvig 9/5/2019 Overview Why Analytics? Free On-line tools: Google Analytics Who is using site Acquisition Navigation Google Search Console How Google sees site Tips for improvement

MIS 324 -- Professor Sandvig 9/5/2019 Why Analytics Analytics: “the science of analysis” Web analytics: Analyzing how visitors use your web site

MIS 324 -- Professor Sandvig 9/5/2019 Why Analytics? Is your site receiving traffic? How do visitors get your site? Search engine? Which one? Keywords used? Which page do visitors land on? Which pages did they view? Link from other site? Direct (bookmark, type url, etc.)

MIS 324 -- Professor Sandvig 9/5/2019 Why Analytics More questions… How long did visitors stay? Which page did they leave from? How did they navigate your site? Did they buy anything?

MIS 324 -- Professor Sandvig 9/5/2019 Two Tools: Google Analytics JavaScript embedded in every web page of site Sends usage information to Google (AJAX) View reports on-line Google Search Console How Google sees your site How to improve search results

MIS 324 -- Professor Sandvig 9/5/2019 Google Analytics Add snippet of JavaScript to page User’s browser sends info to Google AJAX Free Very popular Example: Sandvig CBE web pages Google Analytics

MIS 324 -- Professor Sandvig 9/5/2019 Google Analytics Advantages Free Detailed information about site usage Google AdWords integration Disadvantage Server Administrator Only see successful page loads No 404s

Google Search Console Improve performance on Google Search Which queries bring users to site Design problems Stats on page indexing Google Search Console

MIS 324 -- Professor Sandvig 9/5/2019 Summary Tw0 powerful tools: Google Analytics How users are finding and using site Google Search Console How Google sees site Improve indexing