Getting Involved with the Us TOO Online Auction  

Why do a fundraiser? To generate funds to carry out the Us TOO mission Provide resources to improve & expand Us TOO services Us TOO has never had a national fundraising event Increase community awareness of local chapter services Potential to obtain new supporters, donors Increase national awareness of Us TOO mission, prostate cancer patient needs Opportunity to generate excitement within chapters & local community

Why do an Online Auction? Consumer comfort and familiarity with online shopping Consumer comfort and familiarity with online bidding via eBay Non-profits are successfully using the Internet to drive results in Fundraising, Outreach and Communications (eg. Katrina, tsunami relief) Dramatically more efficient, low-cost way to reach new constituents Execute quick, timely campaigns and events Average gift online is 25-100% higher Live special events are costly and time consuming for organizations with limited resources

2006 Us TOO Online Auction Goals Increase amount of funding received from fundraising events* Increase number of individuals donating to Us TOO* Increase awareness of Us TOO mission Generate sense of excitement and fun! * As per Us TOO Strategic Development Plan, Created May 26, 2004 by the Us TOO Board of Directors

Where? www.ustooauction.cmarket.com Or follow links from www.ustoo.org

Auction Website Now Open to view catalog

When? Bidding begins the day after Memorial Day Weekend – Tuesday, May 30th at 8:00 am ET Bidding ends the day after Father’s Day – Monday, June 19th at 11:59 pm ET Auction is open for a 3-week time period to bid, watch AND obtain more donated items Auction website is open NOW to view items!

Seeking Donated Items! Items people are willing to buy Things or experiences Appeal to Everyone or Targeted Group (collectors) Appeal to men, women, children, young adults Unique, or tied to pop culture or celebrity From variety of geographic locations Not connected to a geographic location Need items < $100 or <$200

Examples of Items Desired Digital cameras, cell phones, mp3 players Cooking items, kitchen utensils and appliances DVDs and music CDs, books Video games Children’s toys, strollers, etc. Gift baskets based on a theme (wine lovers, movie lovers, new baby, gardening, house warming, etc.) Tickets to sporting events, concerts or shows Have lunch with a famous person (get the lunch donated, too!) Week or weekend at your timeshare Handbags, watches Gift certificates for stores, professional services Collectibles or celebrity memorabilia

Item Donations Collection Need for every item: Photo Item description Price or fair market value Name of donor (if person wants recognition) Submit items either online from auction site using “Donate an Item” button, or use Item Donation Form from the Us TOO website Send item(s) and completed forms to Us TOO home office before May 19, 2006 if at all possible. Items will continue to be accepted through June 16.

How to view auction catalog and donate items

Auction Watch: View Featured Items

Where to keep tabs on items of interest

Auction Promotion: Target Audience Us TOO website, HotSheet, NEWS You Can Use, Prostate Pointers, past donors and contacts Chapter network, Regional Directors and Board Us TOO corporate supporters and partners Ask item donors and Friends of Us TOO to contact their friends, coworkers, relatives about the auction and highlighted items Ask item donors and Friends of Us TOO to assist by contacting known individuals or groups with a strong interest in specific item

Auction Promotion: Communication Vehicles Emails Web site announcements Us TOO mailings Flyers posted in local community by Chapters Newspapers, Media Phone calls to friends, contacts supportive of cause

Auction Promotion: Viral Marketing Tell your personal and professional contacts Forward the emails Us TOO sends you, to your friends, family, coworkers, contacts On the auction website, use the “Email this Page” and “Refer a Friend” buttons Ask your friends to pass along the information to THEIR FRIENDS Looking for exponential reach to new contacts!

Auction web site helps with promotions

How Chapters Can Get Involved Promote auction dates with chapter members at meetings, in newsletter, on web site Seek item donations from members, personal friends, physicians, supporters, sponsors, local companies Have a contest to see who can donate the item that raises the most money Make an event of the event. Create a promotion PLAN prior to and during the entire 3 week event period to engage members and Friends of your chapter.

How Chapters Can Get Involved, cont. Post signs where you meet, library, schools, work places, physician offices, hospitals, grocery stores, coffee shops, churches and synagogues. Post announcements in your chapter newsletter, create telephone trees, emails, etc. Contact local newspapers, periodicals, TV and radio stations about the event (Us TOO to provide press release in May) Talk to personal friends, relatives, coworkers, club members, religious affiliations, professional contacts about the auction, highlight items of interest

Resources Visit the auction website at www.ustooauction.cmarket.com Visit the Us TOO website auction information page for sample letters, flyers, sample press releases at www.ustoo.org Questions? Pam Barrett Us TOO Director of Development 630-795-1002 pam@ustoo.org

HAVE FUN!! Thank you for your support of this first national event for Us TOO International! HAVE FUN!!