Joe Mahady President Global Business, Wyeth Pharmaceuticals
Solutions for Healthcare “ First secure the mask to your face before… lending assistance to those around you”
New Hampshire Prescribing Data Legislation “New Hampshire folks don’t like people invading their privacy” Bill Sponsor “Supporting the ban would protect doctor-patient privacy…” Medical Society Legislative Advocates “The New Hampshire law could potentially damage continuing medical research and stymie efforts to communicate clearly and effectively with physicians regarding appropriate use of medicines.” Industry Association Industry Advocates
May 10, 2007
Rx Industry Growth Est. $589.0 7.0% 6.8% 6.9%
DTC
Good Promotional Practices
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Experience with… Understanding of… Sincere appreciation for…