Social Media… The “REVOLUTION” Impacting EVERY BUSINESS …whether you like it or not Blaine Millet Clay Loges

Blaine Millet 2

Clay Loges 3

Goals of Business Social Media Increase SALES Increase MARKET SHARE Improve Customer and Employee LOYALTY …faster …cheaper …deeper

Social Media is “sweeping” over the Landscape - rapidly Interesting Compelling Passionate Authentic Real information Real-time Lively Viral

Social Media and Word-of-Mouth Group of “tools” for… Interacting with others via the Web Creating conversations/dialogs Building Relationships Sharing stories and perceptions Giving people a reason to talk WOM is simply “act of people talking” Leveraging experiences and testimonials Proactive and passionate

Only 14% of people “trust” advertisements 78% of people “trust” other’s recommendations about products and services WOM – this is the key – has always been, will always be the most powerful and most dominant way to get and keep customers – no different today – only now you can do it so much faster and cheaper than ever before – create your own spiderweb today through social media – let others do the work for you 7

Viewpoints and conversations by employees to one another Corporate Messaging Viewpoints and conversations by employees to one another WOM – this is the key – has always been, will always be the most powerful and most dominant way to get and keep customers – no different today – only now you can do it so much faster and cheaper than ever before – create your own spiderweb today through social media – let others do the work for you 8

The “Collision” Internally controlled Employee wants Website Committee produced Presentation Screened content PR releases E-mail broadcasts CEO Blog Author Authenticity Passionate stories Sincere Transparency Engagement with others

“PULL” Communications The “NEW” World of “PULL” Communications If their friends and peers aren’t suggesting it ……..then you lose If they find it, and it’s not fresh, personally relevant, and offering value ……..then you lose their attention If they don’t find you interesting, helpful or compelling ……..then they won’t tell anyone – no WOM

Traditional Relationship Equity Build Relationships 6 – 12 months Direct Mail, Newsletters, Promotions, Ad’s, Others Cost per touch Very high Satisfied Increase Market Share Campaigns, Prospecting, Subscriptions, Lists, etc. Established Customer New Customer Prospect

Social Media Relationship Equity Active Advocate Fwd/share Increase Audiences Followers, Viral networks, Referrals, Comments, Dialog, etc. Increased Number of Touch Points 1 – 3 months blogs, Rich Media, S-Networking, Twitter, etc. Cost per touch Very low Advocates Followers RSS or Subscribe Read Regularly Read Once Audience

Adapt to Survive… Old school doesn’t welcome new school It’s on you -- Can’t turn to IT (control) It’s on you -- Can’t turn to marketing (traditional media bound) It’s on you - a committee delays and neutralizes Learn so you can Strategically Lead You must be the OWNER – it is not a foot soldier battle What does all this mean – life has changed – tell stories – form a committee (wine company form a committee of 14 people and wanted us to come in and give strategy – What do you think is Old School – is this someone in our age group, no, it is the 32 year old that has their shirt tail hanging out that has been doing traditional marketing and believes this will continue Last line – this is not a battle for the troops in the trenches – this is for the generals – the people that can make decisions and act as fast as the world of social media Decisive, quick and agile leaders are the ones that will dominate – those that wait for committees and marketing and IT and others will be left behind

“LEADING the LEADERS” Blaine@WOM10.com Clay@WOM10.com CONSULTING  SPEAKING “TASTE and TWEET”  WORKSHOPS Blaine@WOM10.com Clay@WOM10.com 14

What works for Business? Blogs