POSITIONING YOURSELF IN THE MARKET Occupying the minds of customers
Rules
Objectives
Content
Session I Market segmentation & selecting a target market
Objectives and content of session I
The process of market segmentation and selecting a target market
How to do market segmentation?
Consumer market
Corporate market
Identify a segment with unmet demands
Measurable and accessible segment
Evaluate the segment
Session II Identifying core benefits
Objectives and content of session II
Maslow’s hierarchy of needs
Apply to consumers
Apply to corporate clients
The core benefits should include the following factors…
Session III Writing a positioning statement
Objectives and content of session III
Why is there the need to write a positioning statement?
A form
What constitutes a good positioning statement?
Contact details