Canton Airsports Brian Groves, Matt Lowry, Nathan Kennedy, D’Vontay Friga and Nick Corvo

Target Market #1: Mount Union Students

Social Media SWOT SWOT: One of their biggest weaknesses is their social media accounts

Social Media -93% of marketing -23% of facebook users -86% of college smartphone owners Roughly 93%... Costill, A. (2016, November 15). 25 Insane Social Media Facts. Retrieved May 02, 2017.

Social Media Keys Consistency, high quality, followers, multiple platforms

6 months 1st week Marketing towards Cleveland Pittsburgh

Student Internship Unpaid Marketing Intern Mount Union Student One each semester

Academic Benefit 2 credit hours 90 hours 4 learning objectives

Roles and Responsibilities Help organize and run events Assist in marketing and advertising promotional activities Collect data and analyze results from events Prepare promotional presentations Student Ambassador

Operation Air Raider Back-up date is on April 21st, 2018

Incentive AND

Operation Air Raider April 13th, 2018 Talk to students about the sweepstakes

Canton Air Sports Sweepstakes

$1,000

Requirements Visit Canton Air Sports Watch live jump/video Speak to instructor Must receive 200 entries

Target Market #2: Veterans Question: What ideas do you have where we could reach Veterans?

Cleveland National Air Show September 2-4 Burke Lakefront Airport The Cleveland National Air Show is one of the oldest and most established events in Cleveland. The Air Show provides entertainment for the entire family. The 2017 Air Show features the U.S. Air Force Thunderbirds, additional military and civilian performers and takes place September 2-4 (Labor Day Weekend) at Burke Lakefront Airport in downtown Cleveland. This is a great event for generating sales leads, company branding, corporate entertainment, employee morale, all while helping support scholarships and many local charitable organizations. Not only was the airshow named Air Show of the Year by World Airshow News Magazine, but it is also Northeast Ohio’s largest Military Event and all branches of the armed forces are invited

Demographics and attracts 60,000 - 100,000 people over three days (Exposure)

Additional Info Signups Gift Certificate Exhibit Space Additional Info Signups Gift Certificate Our plan is to purchase an exhibit space at the Airshow. That includes a 10’x10’ space with a cost of $1,400. The Airshow offers a tent package, which includes a 10’x10’ Tent, one 8’ Table and 3 chairs. Those items would be necessary for the event, so that package would need to be purchased. A banner would be hung on the tent to attract the attendees. A computer will on the table displaying videos and information about Canton Airsports. There will be signups available.

Sign ups = contact info 300 Certificates 300 Sign Ups

Newspapers The beacon journal has a readership of 162,500 weekdays and over 200,000 on Sundays. Ohio.com has an average of 1,116,645 visitors per month.

AD 3.22”x6.55”

Dates in the Newspaper Thursday June 22nd and Sunday June 25th, 2017 We believe this is the best date because it is close to fourth of july weekend and they can make plans to possibly come out and jump.

Price -Black and White -2 Days Thursday Price is $394 Sunday Price is $599 Thursdays also go onto there website. SEO is Search Engine Optimization that takes our print ad and creates a digital version that is highly optimized for search engines across all platforms.

Budget

Calendar June 22nd/ June 25th (2017) : Newspaper ads September 2nd-4th (2017) : Cleveland Air Show April 13th, 2018: Operation Air Raider Sweepstakes: August 1st, 2017 - May 1st, 2018

Calendar Facebook marketing 2017: June 1st-7th, July 1st-7th, August 1st-7th Facebook marketing 2018: May 1st-7th, June 1st-7th

Contacts Cleveland Airshow Akron Beacon Journal Phil Pacific - philpacific@adcgroupmarketing.com Akron Beacon Journal Carvel Pantages - cpantages@thebeaconjournal.com University of Mount Union Marketing Office 330-823-6063 Mark McConnell (spoke in-person)