Learn how HPE as your Microsoft CSP can add tangible value to your Azure experience Steve Towndrow, EMEA Business Development Manager, HPE Pointnext, Hybrid IT Licensing Solutions (HILS@hpe.com)

Today’s hybrid reality continues to get more complex ? Complex, highly distributed, siloed environments with no centralized management CLOUD PROVIDER ? Costs Speed Security ? “We need the agility that the cloud model promises across all clouds - public and private – and CloudOps is difficult. Every cloud is siloed and run differently” “I’m concerned about multi cloud visibility, and need help keeping my costs under control” “Managing our clouds requires new skills and tools that we just don’t have.” “I’m worried about maintaining compliance and security in our clouds.” Multiple public and private clouds Apps span clouds and sites Multiple tools  90% Of organizations will have a multi-cloud management strategy that includes integrated tools by 2024 73% of organizations are operating in a hybrid cloud environment Organizations may overspend by  70%+ without a plan for cloud cost management Gartner 2019 IDG Cloud Computing Study, August 2018 IDC, 2019)

IT Transformed - HPE’s hybrid cloud journey  > 30% of applications cannot move to cloud from datacenter… Simplify on-premises with software-defined infrastructure Simplify hybrid cloud Deliver everything as a Service Services The headline benefits for the MSFT sellers is that 30% of apps that live in enterprise and midscale customer datacentres cannot move to cloud. With HPE GreenLake Flex Capacity no workloads need to be traditional CAPEX because now we can give the datacentre the same treatment as the cloud in terms of billing/consumption/experience. This is the killer messaging for inspire from a CSP perspective especially when you consider estate buy back!   Coupled with HPE’s Expert MSP and the fact we have >3000 Cloud Specialists to support the customer journey were ready to roll Hybrid Cloud Platform HPE client portal Composability Hyperconverged Infrastructure SaaS management Composability Converged Infrastructure SDS/SDN Economics Traditional Infrastructure Attach Appliance Subscription Outcome Infrastructure-led Software-/experience-led Services-led

Simplifying your Hybrid Cloud experience A simplified way to buy, consume, and manage your hybrid cloud Hybrid Cloud Economics Consumption experience on and off-premises with cost visibility and controls Managed Hybrid Cloud Operations One common cloud experience, Leveraging multi-cloud tools and skills Managed Hybrid Cloud Operations Right Mix Advisor Optimized mix of public, private, and traditional workload placement Align your cloud costs with business groups for financial accountability Hybrid Cloud Economics (Managed Cost Control Holistic view of all cloud program costs including legacy and projected application and infrastructure costs Smart application tagging and mapping of actual spend, enabling application owner accountability Reconciliation of actual cloud costs back to business case ROI/TCO projections Monitoring and alerting of costs anomalies, with recommendations for cost optimization CTP’s expertise to identify and execute proven cost saving opportunities Infrastructure as Code approach View of cloud program costs Mapping of actual spend, for owner accountability Reconciliation of actual costs back to business case Monitoring and alerting, with recommendations for cost optimization Expertise to find and implement cost savings Right Mix Advisor Simplicity Accelerating results in weeks not months Understanding Ensuring the right workload is on the right resource Confidence Automated real time data discovery, industry leading expert system IP and advisory services Methodology Discover - > Assess -> Plan : Scalable, repeatable execution plan to address your entire application portfolio Tool ecosystem : Data collection, Decision engine. Master Data. Repository Experts : Targeted interpretation, Knowledge and skills, Experience Security and Compliance Continuous monitoring of over 1,500 controls in areas of: IT compliance Corporate governance Regulatory compliance Real-time monitoring and alerting for remediation Continuous synchronization with regulatory orgs Reduced time, cost and complexity of audit prep Ongoing recommendations to help with remediation and cloud compliance Continuous monitoring of over 1,500 IT compliance, corporate governance and regulatory compliance controls Real-time monitoring and alerting of control failures and recommendations for remediation The most up-to-date policies from regulatory organizations that ensure compliance frameworks are updated upon release Continuous synchronization of new cloud services and capabilities with regulatory compliance frameworks Reduced time, cost and complexity of audit preparation CTP’s expertise to provide ongoing recommendations for remediation and cloud compliance Continuous Compliance is a technology-enabled Managed Service provided by CTP. We provide tooling and automation to our clients to enable them to understand and interpret the regulatory controls and then provide monitoring and alerting when things are not in compliance. Part of the value of the service is that we simplify this process by preloading and maintaining the regulatory frameworks for our clients. We also use our AWS expertise to ensure synchronization with the usage of the AWS services as our clients move additional workloads or adopt new services on AWS. We also provide recommended remediation for any controls that are not in compliance. Managed Hybrid Cloud Operations (AMS) Cloud planning and design based on CTP cloud methodologies including app analysis and selection, security requirements, architecture design Deploy Cloud deployment utilizing automation framework; migration using infrastructure-as-code templates Operate 24x7 remote monitoring of infrastructure, capacity, costs, and compliance Administer Infrastructure and network administration, patching, access control, security updates, backups, performance and capacity management Optimize Compliance and cost controls, security, and performance optimization; new service advice Platforms Consume virtual machines and containers for speed and agility Security & Compliance Policy-driven controls and security insights HPE client portal Infrastructure Software-defined flexibility with bare metal aaS

Accelerating how you do business Improve IT ROI No up-front payment Pay for what you use Optimize cash flows Eliminate the cost of overprovisioning Align IT cost to business demand Increase time to value Capacity in minutes, not months Simple change orders to refresh IT Avoid long procurement process Reduce risk Improve IT delivery React quickly to market demands Shared utilization risk Free up IT staff to focus on innovation Unlike a public cloud Consumption-based services on premises, with control over privacy, compliance, latency, and security. Choose your technology. Unlike product financing Active capacity management; variable payments based on actual metered usage; personalized global support Unlike other “utility” offers Deliver the workloads as a Service that drive your business success and innovation IT Budget savings due to eliminated need for overprovisioning2 30% shorter time to deploy global IT projects1 65% 40% increased IT team productivity by reducing the support load on IT3 By 2020 consumption-based procurement in datacenters will account for as much as 40% of enterprises' IT infrastructure spending2 The Total Economic Impact TM of HPE GreenLake Flex Capacity, a commissioned case study conducted by Forrester Consulting on behalf of HPE, May 2018 3 IDC FutureScape: Worldwide Datacenter 2018 Predictions Nov 2017 DOC # US43152417

The underlying technology HPE GreenLake Consumption Analytics Portal Greater visibility into IT consumption Interactive charts, graphs and reports More control over usage and costs Flexible budgets and alerts Accurate forecasting of future costs Capacity planning based on historical usage Optimized IT spend Rules-based insights shows areas to optimize Feeding into HPE GreenLake to enable your technology roadmap, business planning, align skills and training, develop “Right Mix” hybrid cloud strategies

Create investment agility and capacity to accelerate innovation Consumption-based IT Traditional purchases (CAPEX) $ Save on costs due to overprovisioning Enterprises overprovision on average by 59% for compute and 48% for storage1 59% of enterprises wait 3 months or longer for new capacity 1 Buffer Financial improvements Preserve cash, avoid upfront cost of traditional purchase Reduce cost of IT through better utilisation, P&C; footprint; licences; support and maintenance Reduce TTM, respond to business demand in minutes, creating new cash flows quicker NPV, ROI, payback period improved over traditional purchase Cost control through unit pricing which reduce as your usage grows Compute needed and invoiced Savings Infrastructure capacity that never runs out with active capacity planning Scalable – add capacity in minutes from buffer on site Pay only for what you use1 Align costs with usage monthly via advanced metering No upfront payment requirements Enterprise-quality support Part of the experience is to bring the consumption-based model on premises with HPE GreenLake Here are optimum scenarios when HPE GreenLake might well be the right solution for you. When large capital outlays and long procurement cycles no longer fit your business – when you want to pay for what you use When your data and workloads must stay on-premises, under your control For workloads that could expand to public cloud – under the right controls and for the right workloads When you need better than “best effort” SLAs HPE GreenLake offers smooth and cost-effective capacity growth – With the headroom for peak processing periods such as quarter or year-end processing. Our concept gives you a detailed view of the expenses associated with your IT infrastructure, allowing you to achieve IT flexibility at reduced costs. With a cost model that makes sense, you can deliver true agility. Flexible capacity, as quick as it gets Increase or decrease capacity, quickly and easily. You can acquire new capacity quickly because you’ll have an incremental buffer available on site at all times. This buffer can be replenished through our service agreement without the need to initiate a full procurement cycle. HPE absorbs a significant share of your business risk by installing capacity ahead of the demand. We continually enhance the existing capacity, enabling sufficient standby capacity. Whatever your loads are, we can provide the resources you need, when you need it. When you no longer have use for the additional capacity, you don’t have to pay for it. You can just turn it off until you need it again. Committed level Savings Capacity ahead of demand Maintain a safe buffer of capacity 50% experienced downtime due to capacity planning 57% received complaints of slow performance1 Time 1 451 Research November 2016

Your top workloads, delivered as a service storage private cloud database compute containers sap hana virtualization vdi big data HPC composable backup Technology suited to the workload HPE Reference Architecture Best of breed software HPE ecosystem partner HPE expertise Fast time-to-value: Migrate, implement train Operated for you Free your teams for more valuable contributions Hadoop Workloads as a Service HPE Apollo or ProLiant Reference Architecture Optimized architectures for every use case Hortonworks or Cloudera Tailored components to fit your need Consumption-based billing Pay-per-use1 consumption of complete solution Oracle database compatible1 Reduce TCO by up to 70% for your entire database platform Optionally operated for you Free your teams for more valuable contribution Faster time to value – design, implement, train HPE GreenLake for SAP HANA Certified SAP hardware from HPE 50% of SAP deployments running on HPE Industry-leading in-memory database Superior performance for mission-critical applications Expertise from HPE Pointnext Services 12,000+ SAP HANA engagements Cloud economics Business-oriented metric for pay-per-use Co-location for quick access to capacity Global data centers operated by Equinix and CyrusOne Metered by GB, core, compute used by software, memory, TB backed up, container unit, network port, and more Hardware Software Services

HPE as the Microsoft Cloud Solution Provider Global, faster, frictionless time to market Save nearly $250K No L1/L2 help desk Don’t need to integrate with Azure / Online billing Get cash incentives & can add margin HPE supports the whole stack – No risk! Provision HPE Service Operational Support (Subscription + Support) Manage Foundation Care support DC Care support DC Specialist Advice Azure Managed Services Support Single Point of Contact HPE GreenLake Optional service to put all the services above + on-premise product & services under one Flexible Capacity agreement to get one invoice and view across the hybrid environment Billing

Allow usage governance Faster and easier ordering functionality First point of entry for CSP information A user-friendly marketplace with advanced services catalogue options, order automation and self- provisioning mechanism for IaaS and SaaS Services Set Role Based Rights to assign specific rights to certain users Visibility into your subscriptions What’s been utilized to date / Cost to date Projected monthly cost at current spend rate View/print invoices with full Azure usage details Add additional Azure subscriptions for other projects and give them an appropriate friendly name Request to cancel subscriptions Buy other Cloud services like O365 and manage those subscriptions from within the marketplace Set spend limits with custom notifications for when customers reach certain thresholds Publish and advise on new/updated services Display of customer specific Azure pricing during order placement Automated daily usage collection and rating of services/resources consumed Allow usage governance & forecast Quick & easy of access Faster and easier ordering functionality Manage queries online Set credit limit Embedded Azure calculator Monthly updated product catalog Request cancellation of subscription Daily update on subscription cost & forecast Subscription summary & resources details Immediate online order confirmation (O365) Track & trace queries

Trusted and innovative partner ecosystem 9/13/2019 3:02 PM Trusted and innovative partner ecosystem Working together Tailored services to simplify your IT experience HPE GreenLake True metering Capacity planning Multi-technology and workload solutions Co-location options HPE Consumption Analytics Portal Optimize day to day Integrate technology Streamline delivery Stabilize, automate, optimize and scale your IT Operations Integrate technologies and centralize expertise Evolve and extend your ITOps with cloud-like IT Presenter Name

Get more information Attend these sessions Visit these demos Follow us on Social Media B9762 Unleash the power of the hybrid cloud with HPE and Google Cloud T8487 Supercharge your data center initiatives with VMware and Red Hat OpenShift on HPE Composable Cloud for ProLiant DL HPE OneSphere Demo 18250 HPE OneSphere CDA 18278 Demo Follow HPE Pointnext on Twitter @HPE_TechSvcs Follow #HPEDiscover & #HPEPointnext Follow #HPEGreenLake To learn more visit: www.hpe.com/greenlake

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