Content Curation & Content Marketing Instructed by: Lacey Faught

Who here today is currently involved in curation?

What iS Content Curation? Content Curation and Marketing: to pull together, sift through, and select for presentation - substantive information - to meet my customer's needs.

What Are The Steps for Good Curation? Define Mission Search Select Contextualize Publish Distribute

Define Mission What is your purpose?

Ask Yourself These questions Who is your target demographic? What is your overall goal?

EXample The business- Custom Home Builder Target demographic- 30-45 year old married couples with at least one child and a combined income of over $80,000/year To be the main source of content for my demographic in regards to all major news in the real estate market, as well as the home building and remodeling market

Search Where to look for content

Tools to Help In the Search Pinterest Juxtapost ContentGems Flipboard Zite Google Alerts Keyword Planner + Google Search

Select Which content to use

Ask Yourself These Questions Who is my target demographic? How will this information benefit them? How does this help achieve my overall goal?

Contextualize Why should your target demographic care

Adding Commentary Telling your reader: Why they should care What it means to them What they should do because of this

Avoiding Duplicate Content Adding commentary allows you to avoid being penalized for using content from other sources

Organizing Your Content Original content as introduction Quotes from the story you found Commentary on the piece Link to original piece Link to other pages on your site Call to action Photo

Publish Where do you post it?!

Where is the best place to publish your content? ON YOUR SITE!!

dISTRIBUTE Where to post “teasers”

Distribution Social Media Email Marketing Press Releases Facebook Twitter LinkedIn Pinterest Juxtapost Email Marketing Press Releases PRWeb Others?

Questions?