Saint Mary’s College – Brand Identity Guiding Principles Brand Promise: “Saint Mary’s is an academically excellent Catholic college for women who seek to challenge themselves and their world.” Brand Promise Building Blocks Academically Excellent Catholic College Women who seek to challenge themselves and the world Primary Brand Attributes Nationally-recognized Student-centered Empowering A Dynamic Community Making a Difference Critical Factors (for prospects and their parents) Excellent majors Faculty as teachers and mentors Career prep Also, overall academic reputation