Presented By: Owen Foster-Hickey, Clayton Boeker, Julianna Nichols Social Media Presented By: Owen Foster-Hickey, Clayton Boeker, Julianna Nichols

Social Media Platforms-Beneficial Twitter Whatsapp Facebook Instagram

Facebook & Instagram Age demographics of users-Facebook 35+ years old Age demographics of users-Instagram 18-29 years old Individual benefits Connect with a larger age group Can engage people who are not already in the club Groups (Facebook) Administrators Public vs. Private (Facebook)

Twitter Age Demographic Main Benefits 18-29 years old High amounts of traffic can be drawn to your organization Content and events regarding your organization are very easily distributed Allows feedback on performance of certain events or your organization

Whatsapp Message & calling system that works just like texting Can send videos and links just like texting It is easier because it used internet and not data Allows for video calling (max of 4 people at once) Can be used on any phone brand Free international communication

Social Media Platforms-Non-Beneficial Tik Tok- Snapchat-

Benefits of Social Media Increasing Club Membership More viewers of your club and their activities by others Current member can more easily spread word of the club to close associates Keeping Member Involvement Allows accurate, up-to-date schedules to be always accessible to members Can be set up to remind members periodically of certain undertakings of the club

Benefits of Social Media Cnt. Advertising Events All members can share upcoming events from their club group to the groups of other companies, individuals, etc. Can promote events inexpensively with only dedication required Links into Club’s Website and Increasing Club Visibility Club members can share their own club’s website link with whatever post/conversation they desire Social Media puts images of club activities and club itself everywhere so that it cannot possibly be missed

Benefits of Social Media Cnt. Hashtags Grouping your post into a virtual album Allows anyone (looks up hashtag) to see photo # this is the hashtag symbol #REFUSE Tagging Using the @ key then insert another user’s name @owen.foster Allows that person’s followers or friends to also see what you posted

Elements of a Successful Social Media Clear Purpose Know Your Audience Element Design Visually Pleasing Frequency Context of post Cannot stray away from the purpose Timing

Clear Purpose/Audience Recognize your main Purpose Ex. Recruiting New Members, Keep members informed, etc. Remember your purpose while making posts This will keep your content clear and keep your audience Use your purpose to find a core audience Ex. New recruits, long time members, outsides to the club Keep your Core Audience in mind while posting

Element design Logos & Backgrounds Unique to your club Show what your club Use purpose to inspire

Frequency & Timing Set a goal for how often you wish to post This can create a time that people can expect your post Find a limit for how much you post Post at times like holidays to get viewer engagement

Context of Post Clear Relate to the purpose of your social media Concise and to the point Relate to the purpose of your social media Always relate back to the main goal Remember your audience