Morrisons Snapshot, February 2019 Retailer performance Must see stores 2017 2018e % change Sales (£m) 17,262 17,592 1.9% No. of stores 491 4941 0.6% Sales area (sq m) 1,305,339 1,307,950 0.2% Morrisons, St Ives, Cambridgeshire, UK First store to open for two years, showcasing Locally sourced products, pizza oven and new Market Street Morrisons, Guiseley, West Yorkshire, UK First store to include a bar and trial Free From pizza counter Morrisons, St Albans, UK Newly upgraded and expanded Fresh Look store Morrisons, Colindale, London, UK Morrisons ground breaking London store, with new food-to-go and party zones See report See report See report Source: Morrisons, IGD Datacentre. Excludes franchises Notes: 1 Excludes 40 Morrisons Daily franchise stores on Rontec owned and operated forecourts Up next: Preliminary 2018/19 results – 13 March 2019 See report Trading priorities To be more competitive Continuing ‘Price Crunch’ and ‘Way Down’ price reductions to emphasise value Developing the Made by Morrisons proposition Improvements across all own brand ranges, from ‘Best’ to ‘Savers’ More owned manufacturing facilities To serve customers better New checkout promise, customer greeters and customer service desks Expanding store pick home delivery to more catchments and growing deliveries from Ocado’s Erith depot Find local solutions Foodmaker roadshows to recruit new small and distinctive suppliers Direct from farm supply of locally grown seasonal produce Leveraging More card data to develop the local offer Develop popular and useful services Inclusion of more third party and on-site services to drive new footfall to stores and maximise opportunities from car parks Modernising cafes and introducing Barista bars Simplify and speed up Realising efficiencies from automated ordering, improvements to end-to-end workstreams and making Market Street more efficient Managerial roles to be removed and more customer service roles created Make core supermarkets strong again Fresh Look refit programme to continue – over half of estate has already been upgraded Applying selected Fresh Look learnings across the estate Building wholesale towards £1bn target Ramping up supply of brands and Safeway own label to McColls Commencing supply to SandpiperCI stores in the Channel Islands Developing the Morrisons at Amazon proposition and expanding Morrisons Daily Your checklist to trade with Morrisons Are you supporting Morrisons sell for less culture and simplifying your relationship with Morrisons? Are you able to improve availability and logistics efficiency and thereby contribute to Morrisons efficiency drive? With ranges being reassessed, and sometimes reduced, what new products and ranges can you bring to Morrisons? Are you up to speed with Morrisons new franchise convenience and wholesale supply businesses? How can you support Morrisons increased focus on private label development? How can you support Morrisons drive to remove or reduce unnecessary packaging? © IGD 2019 Source: IGD Research Follow us on Twitter @RetailAnalysis

Morrisons Snapshot, February 2019 New marketing initiatives See the full Morrisons profile on Retail Analysis Read Selected key executives Latest developments When? What? So what? January 2019 Morrisons reports fourth consecutive Christmas of growth For the nine weeks to January 6th, group LFL sales (exc. fuel) grew by 3.6%, a faster rate of growth than last year's 2.8%. Wholesale contributed 3.0% and retail 0.6%. December 2018 Morrisons launches 'Free fruit for kids' The Free Fruit for Kids scheme will mean that unsold fruit - which is ripe, sweet and of good eating quality - does not go to waste. Every week Morrisons expects to give away 40,000 pieces of fruit that is within its ‘sell by’ window but is at risk of not being sold. November 2018 Morrisons Q3: LFL growth boosted by Wholesale In the 13 weeks to 4.11.18, group LFL sales exc. fuel were up 5.6%, boosted by a contribution of 4.3% from Morrisons expanding wholesale business. Core retail operations added a further 1.3%. Total sales were up 6.0% exc. fuel. October 2018 New responsibilities for Trevor Strain Morrisons CFO has taken on the additional responsibilities of group commercial director, and become group chief commercial and finance officer. September 2018 Morrisons Andrew Higginson appointed as IGD President Appointed by IGD’s board of trustees, Andrew Higginson with succeed Leendert den Hollander as IGD chairman on January 1st. David Potts Chief Executive Joined in March 2015, succeeding Dalton Philips. Previously he spent 37 years at a variety of roles across Tesco, including UK retail operations director and Asia CEO. Potts has also acted as a retail consultant to several advisory and private equity businesses Andrew Higginson Chairman Appointed to role in July 2014. Former Tesco CFO and Poundland chairman Trevor Strain Chief Commercial & Finance Officer Joined Morrisons in 2009 from Tesco as comercial and operations finance director. Joined Board in April 2013 on promotion to CFO. Added group commercial director role in Oct 2018, replacing Darren Blackurst who will now focus on Brexit preparations Gary Mills Group Retail Director Joined Morrisons in August 2015 from Tesco where he held a number of senior positions including retail director for the North and NI and retail director for convenience Clare Grainger People Director Joined Morrisons in 2012 and commenced current role in Sept 2015. Extensive experience in HR and management from financial services sector and Asda. Interim Group Retail Director in 2015 Andy Atkinson Group Marketing & Customer Director Position confirmed in January 2016 after undertaking role on an interim basis. Joined Morrisons in 2011. Previous positions include own brand and sourcing director and non-food director © IGD 2019 Source: IGD Research