Social Media Toolkit for Companies

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Presentation transcript:

Social Media Toolkit for Companies

KEY LINKS & RESOURCES Key Links and Resources: United Way of Erie County Social Media Accounts to Follow and Tag: Facebook: https://www.facebook.com/UnitedWayErie/ Instagram: @UnitedWayErie Twitter: @UnitedWayErie Key Links and Resources: United Way Website United Way Funding List United Way Community Schools Webpage Hashtags to use on all social platforms: #RaisedLocalStaysLocal #LiveUnited

FACEBOOK Facebook Assets

INSTAGRAM Instagram Assets

CONTENT TIPS Local How to Tag a Person or Organization Photos United Way of Erie County is a local organization, please emphasize this whenever possible and be sure to tag our local social media pages (page 2) How to Tag a Person or Organization When you or a fan “tags” another fan or organization, you are curating content on their page. Place “@” before typing the name, and the mention will appear. Photos When posting photos to any platform, be sure they meet the following criteria: Quality is key (non-blurry) Include people (employees, action shots, group shots, etc.) – fans like to see people in action vs. a photo of a room If possible, use the recommended size for the platform you are posting

CONTENT CHECKLIST Use this checklist to ensure you have all the proper elements to your social media post: Tag United Way of Erie County page Include quality photos Include hashtag: #RaisedLocalStaysLocal and #LiveUnited Include United Way key links where applicable