A LEVEL BUSINESS (9BS0) EXAM BOARD EDEXCEL

A LEVEL BUSINESS-EDEXCEL (9BS0) Theme 1 –Marketing and People Meeting customer needs The Market The Marketing Mix and Strategy  Managing People Entrepreneurs and Leaders Theme 2 –Managing Business Activities Raising Finance Financial Planning Managing Finance Resource Management External Influences

Who are they?

Activity 2 Look at the list of companies. Can you arrange them in order of their market value- which means how much you have to pay to buy the whole company now?

TOP 10 MOST VALUABLE COMPANIES 2019 1-Microsoft (USA) $904.8bn 2-Apple (USA) Electronics $895.6bn 3-Amazon (USA) $874.7bn 4-Alphabet Inc (USA) $818.1bn 5-Berkshire Hathaway (USA) $493.7bn 6-Facebook (USA) $475.7bn 7-Alibaba group (China) $472.9bn 8-TenCent (China) $441bn 9-Johnson and Johnson (USA) $372.2bn 10-Exxon-Mobile (US) $342.1bn

Activity two Would the list be different if you arranged them by earnings from of sales

THE BIGGEST COMPANIES IN THE WORLD BY SALES REVENUE 2018 1-Wal-Mart Stores (US) $514.4 billion 2-State Grid (China) $363.1 billion 3-Sinopec Group (China) $326.9billion 4-China national petroleum (China)$326 billion 5-Royal Dutch Shell (UK) $311.8billion 6-Toyota (Jap) $265.1billion 7-Volkswagon (Ger) $244.5billion 8-BP (UK) $244.3 billion 9-Exxon Mobil (US) $242.1billion 10-Apple (US) $229.2billion

Dynamic Markets

Dynamic Markets Stable markets Some businesses are lucky to operate in stable, safe, markets with long lasting products e.g. Heinz, Cadbury and Kellogg’s However most markets are unpredictable and are constantly changing These are dynamic markets

Dynamic Markets Imagine you are a mega rich billionaire Where would you invest your money now

Should consumers dump Uber? The Gig Economy Should consumers dump Uber? or will you replace your car with an Uber driver?

Read the article on Uber Dynamic Markets Read the article on Uber Work in pairs discuss whether you think Uber will continue to be successful and grow in the future.

Managing People: Motivation One of the main areas we study early on in A level Business is leadership and management One key aspect of this is how to motivate your employees?

Motivation Money is obviously important but are the best paid workers also the most motivated? Write a list of at least six other factors that may motivate people at work-can you rank them in order of importance?

Motivation

Motivation Status of Job Job Security Fringe benefits-perks-long holidays, flexible hours-duvet days Empowerment-how much say Respect from managers and customers belonging

Motivation

What is the difference between a leader and a manager?

Leadership ‘Managers do things right Leaders do the right thing’ Peter Drucker

Leaders and Managers In effect Good managers are organisers who get things done and achieve key business objectives (often set by leaders) A good leader identifies the key overall issues facing the business and sets new objectives and provides a long term new vision. They may also have qualities that make people willing to trust and follow them

Motivating your staff Maslow’s Hierarchy of Needs   Motivating your staff Maslow’s Hierarchy of Needs All workers have levels of needs starting with basic needs e.g. pay at the bottom The aim is to get up the pyramid

Motivation Money-Pay Job Security-relative safety Chance of Promotion-self advancement Perks-time off hours-flexibility Good morale in workplace-love and belonging Status-power Self fulfilment Respect from managers-feedback