APTLD 75/6th MEDNSF - Dubai 21st February 2019 Experience from a local .AE Registrar Domain Name Market in the UAE Munir Badr - Founder/CEO AEserver.com United Arab Emirates

Alumni of the American University of Sharjah (AUS) Munir Badr منير بدر Munir is a young Internet entrepreneur and the Founder/CEO of AEserver.com, an award-winning, UAE based domain name registrar and web hosting company. Accredited .ae registrar by TRA of UAE since 2008. Hosting 15,000+ businesses from all over the world. Munir is trilingual (Arabic/English/Russian) & has been living in Dubai for 23+ years & has seen the country grow from desert to a futuristic city, this fueled his passion to start a business on the internet. A frequent speaker at various forums such as MEDNSF, APTLD, MENOG, and others. Alumni of the American University of Sharjah (AUS) ABOUT ME

TEXT HERE AEserver.com Services: @aeserver Domain name registration (.ae .com .club, etc) Web hosting Cloud/Dedicated Servers Web design Social media & Marketing Website apps & tools SSL certificates Consulting/Domain brokerage Services: TEXT HERE @aeserver

.AE Registrar by market share 3rd Largest Accredited since 2008

Our Journey with .AE ccTLD From a bedroom startup to an award winning company AEserver started as a web hosting & domain reseller - .ae domains resold with UAEnic. In 2008 we got an invite to sign up with aeDA to become a registrar 2019 2015 2014 AEserver is a very strong and reputable one stop shop for all website and digital needs in UAE and Globally TODAY 2008 AEserver enters and remains in the TOP 3 registrars by marketshare.. TOP 3 <2007 AEserver won an award from Stars of Business by NBAD – Best Technology & Online Awards Signed up as a direct registrar with aeDA and went live on day One Registrar Reselling from UAEnic and offering an online service to customers Reseller

.AE Domains 11 YEARS AGO Year 2008

.AE ccTLD Before & After

After 2008: The aeDA Era Registry/Registrar Model Support Marketing Open to all interested registrar inside or outside of the UAE who meet technical and financial requirements Required to pass a policy (theory) and EPP (technical) test Support Qualified technical support team to assist with the operations Marketing All registrars listed on the aeDA website for direct traffic /random order Online & Automated 24/7 registry with no manual involvement. No paperwork, full automation, instant domain registrations, updates, 24/7

23 Accredited Registrars TODAY 200,000+ Domains 23 Accredited Registrars .AE DOMAIN NAMES

Our Experience with aeDA The whole process is online from A-Z with minimal if not ZERO paperwork, meetings and other bureaucracy Online Business, done ONLINE! The domain name must is promoted & featured by Govs, Police, SemiGov brands and big business all over UAE High brand (domain) value The backend technology is universal &compatible with today’s system for ease of access and connections to build a powerful offer to clients Access to Best Technology Assistance with getting on board, access to support and references/documentation. Guidance & Support Clear agreements, neutrality and predictable process Transparent & Neutral

TOP PICTURE Random Order No Preference List of Extensions The accredited registrar page shows a random list on every page refresh Random Order There is no indication of any preference of local vs international registrars. All get the same treatment No Preference Showing the type of domain extensions that can be booked by a registrar List of Extensions

Competition between Registrars Change is created due to the fact that you cannot stay in one place for long, you need to evolve and experiment OR face harsh consequences COMPETITION = INNOVATION Price will vary depending on the service level and will encourage promotions and other marketing tools to attract more registrants PRICE ADVANTAGE International & experienced registrars bring more services to the table and this allows a better offering for end users to suit all likes & tastes VARIETY OF EXPERIENCE & PRODUCTS Registrars benefit from recurring business and renewals with a chance to cross sell additional products and bring more value to the economy in general SUSTAINABLE GROWTH

ICANN Accredited Registrars GCC ICANN Statistics 7 Registrars in UAE 1 Registrar in Kuwait Total = 8 Registrars ICANN Accredited Registrars

THANKS FOR YOUR ATTENTION QUESTIONS? @AEserver @AEserver @AEserver Linkedin: Munir Badr / AEserver