Sports & Entertainment Marketing Introduction to Course Table Articles—Super Bowl History of Sports & Entertainment Marketing Sports Marketing Defined Assignment Due Tuesday

Super Bowl 52 Advertisers http://adage.com/article/special-report-super-bowl/super-bowl-stunt-making-a-skittles-spot-person/311949/

The Marriage of Sports & Corporate Sports Teams What do they need? What can they offer? Corporate Why the attraction?

Brief History Highlights http://www.timetoast.com/timelines/history-of-sports-marketing

Sports Marketing Defined Two perspectives Marketing OF sports Using sports to market non-sport goods/services, in other words . . . Marketing THROUGH sports https://www.youtube.com/watch?v=HkWRF23pj6M

+ Something to Sell It All Adds Up The Property (team, sport, conference, event) + Something to Sell Partnerships

The Economic Value of Sports Marketing How does a sports event impact the economy?

The Emotional Value Businesses know Emotions=Buying Strong Loyalty Plan social activities around Create social activities as a result of Businesses know Emotions=Buying

Agenda Review : Assignment Entertainment Marketing Defined In the News Two Perspectives Entertainment Marketing Defined In the News

Entertainment Marketing Defined The two perspectives: The PRODUCT to be marketed Using entertainment to bring ATTENTION to another product

The Product to be Marketed Disney on Ice Disney World A Disney Movie

Using entertainment to bring attention to another product

Entertainment Local and National Entertainment Is sports entertainment?

Entertainment Is sports ENTERTAINMENT?

The Impact of Media Provides an arena to “launch” https://www.youtube.com/watch?v=rL_2MhxangI

Describe the basic concepts of marketing Marketing Basics Describe the basic concepts of marketing

long-term relationships What is marketing? The activity that involves Goods and/or services of value that are exchanged to satisfy individuals or organizations while building long-term relationships

The Marketing Mix Blending the four marketing elements Product Price Place (Distribution) Promotion

Product What a business offers customers to satisfy their needs Goods/services What are some products in the field of sports?

Place (Distribution) Involves the locations and methods used to make products available to customers

Price The amount that customers pay for products What will they pay for a ticket, merchandise, a sponsorship? Customer must see VALUE

Promotion Describes ways to encourage customers to purchase products through advertising, publicity, personal selling and public relations

Explain how each of the Marketing Mix elements are utilized Mixing it together Design a Marketing Mix for a sporting/entertainment event of your choice Explain how each of the Marketing Mix elements are utilized

Sport or Entertainment Event: _________________________________ Marketing Mix Sport or Entertainment Event: _________________________________

Super Bowl Who is buying what? http://adage.com/article/special-report-super-bowl/super-bowl-xlix-ad-chart-buying-big-game-commercials/295841/