Artificial Intelligence & Digital Marketing

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What is Artificial Intelligence? Artificial intelligence is about making computers able to perform the thinking tasks that humans and animals are capable of.

Problems Solved By AI Arithmetic Sorting Searching Face Recognition We can already program computers to have super-human abilities in solving many problems: Arithmetic Sorting Searching Multivariate Mathematics Equations Sorting Millions of Data Smart Searching Face Recognition Natural Language Speaking Decision Making Facial Muscle Movement Recognition Voice Recognition and Natural Language Risk Analysis

Where AI is used? Transportations Education Medicine Business Banking Pedestrian Safety, Traffic Patterns, Autonomous Vehicles, Corporate Decision Making, Improvement of Public Safety etc Smart Content, Interactive Apps, Automated Tasks, Virtual Lecturers, Performance Prediction etc. Medicine Business Disease Prediction, Robotic Surgery, Gene Research, Unmistakable Diagnosis, Mistake Catching etc. Prediction Modeling, Forecasting, Risk Management etc. Banking Marketing Profiling Customers, Streamlining Processes, Transaction Patterns, Fraud Recognition, Money Laundry Recognition etc. Smart Implementations on Reach, Act, Convert and Engage Buyers, Smart Insights and Prediction Models etc.

Our Client List Sample Digital Era “2018” Tagline Goes Here The number of internet users worldwide in 2018 is 4.021 billion, up 7 percent year-on-year The number of social media users worldwide in 2018 is 3.196 billion, up 13 percent year-on-year The number of mobile phone users in 2018 is 5.135 billion, up 4 percent year-on-year ©Source: GlobalWebIndex | GSMA Intelligence | Statista | Locowise | SimilarWeb

Internet Statistics 2018 1.886.705.632 Active Websites 4.021.000.000 Internet Users 5.135.000.000 Mobile Users 2.958.000.000 Mobile Users 156.000.000 E-mails are daily sent 459.380.000.000 US Dollars in 2019 © Statista 2018

Million Users Per Social Media Platform Our Digital World Million Users Per Social Media Platform 2,2B 1,5B 1,3B Facebook YouTube WhatApp 980M 800M 330M WeChat Instagram Twitter 200M 300M 260M Pinterest Skype LinkedIn © Statista 2018

Customer Lifecycle 01 03 02 04 Reach Act Convert Engage Reach is the initial stage of the buyer’s journey. The key is to attract more visitors and provide an engaging experience that will lead to a purchase. The second stage of the consumer journey is intended to draw the consumer in and to make them aware of your products and services. This is the important stage of moving a consumer from being an interested prospect to being a customer or member. Once a purchase is made, it is important to continuously build engagement with the intention of expanding the relationship and potentially generating referral business.

Actions that Websites & Social Prompt Consumers Being Responsive 48% Offering Promotions 46% Providing Educational Content 42% Sharing Interesting Visuals 38% Being Funny 36% Offer Exclusive Content 35% Statista 2018

The Future of AI In Digital Marketing Smart Applications Reach Smart Content Curation, Programmatic Media Buying, AI Generated Content, Voice Search Act Propensity Modeling, Ad Targeting, Predictive Analytics, Lead Scoring Convert Dynamic Pricing, Re-Targeting, Web & App Personalization, Chatbots Engage Predictive Customer Service, Marketing Automation, 1:1 Dynamic Emails

Data Generation – Data Mining every minute... YouTube users watch 4.1 million videos. Google delivers results for 3.6 million searches. Wikipedia users publish 600 new edits. 2.500.000.000.000.000 Bytes are daily generated Data Mining is a process used by companies to turn raw data into useful information. By using software to look for patterns in large batches of data, businesses can learn more about their customers and develop more effective marketing strategies as well as increase sales and decrease costs.

Multipurpose Premium Template AI Through Data Mining Data mining is used to discover patterns and relationships in the data in order to help make better decisions. Data mining can help spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty.. Data Sets Machine Learning CLOP Multipurpose Premium Template Data Base Systems Statistics

Travelling Salesman Problem No best solution yet found!

The Way To AI Selection Pre-processing Transformation Data Mining Evaluation Decision

AI In Digital Marketing With the assistance of AI and machine learning, marketers are being challenged to connect activity and behavioral inputs with consumer outputs. The inputs can be transaction history, website inquiries, social media interactions, or any other way we can collect insights on specific customers and members. With machine learning, the data is analyzed with advanced algorithms to better understand the intent of the inputs and to provide personalized and real-time outputs (messages). User Profiling User Analysis User Grouping User Targeting

AI & Robotics Applications University of Essex, United Kingdom Computer Science & Electronic Engineering Your Text here Your Text here Description Description © All Rights Reserved University of Essex, Computer Science & Electronic Engineering, United Kingdom

Thank you for your patience! Dimitris Gkikas. Artificial Intelligence & Digital Marketing Researcher University Of Patras Greece Thank you for your patience!