How to Create an Easier, Simpler, More Profitable Road to Customers Session 2 Martha Hanlon and Chris Williams Session 2 Commitment

Clear Your Path of “Junk” Session 1 Clear Your Path of “Junk” Session 2 Redefine Your Ideal Customer Session 3 Uncover What Your Customer Wants Session 4 Apply Everything to Your Marketing Session 5 Apply Everything to Your Sales System Session 6 Transform Your Selling Beliefs Workshop Agenda Wide Awake Business Proprietary: Do Not Distribute

Wide Awake Business Proprietary: The Basics 6 Sessions, 60 minutes each All Sessions recorded & placed at www.WideAwakeBusiness.com/webinar Weekly work assignments Submit work assignments by Sunday night to WABassignments@gmail.com for our review Take notes Call from a Quiet Place where you can work Please use a headset, not your PC speakers Wide Awake Business Proprietary: Do Not Distribute

Customer Redefine your Ideal This Photo by Unknown Author is licensed under CC BY-SA

Facts About Me and My Business My business name is: What I do is: I’ve been in this business for x years/months: I have/don’t have customers: In 2017 I grossed x amount of money in the business: I pay myself/don’t pay myself:

Wide Awake Business Proprietary: My Ideal Customer Type here Demographics Behaviors Wide Awake Business Proprietary: Do Not Distribute

My Customer’s Motivational Direction My customer motivation is (chose one): Away from Pain: Or Towards Pleasure:

Ideal Customer Aspirations SURFACE: DEEP AND TRUE: Our Goal: Work to enable our customer to feel understood Wide Awake Business Proprietary: Do Not Distribute

Ideal Customer Obstacles (in their words) Goal: They feel like we are reading their minds WILL SAY (aware and willing): Type here WON’T SAY (runs the show): CAN’T SAY (not aware): Wide Awake Business Proprietary: Do Not Distribute