Fresh Meat and Lamb Review Multi-Outlet Data Ending 12/30/2018 Data Provided to:

Total Fresh Meat

Total US Fresh Meat Trending – 4, 12, 52wk time periods 52 Weeks ending 12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Total US - Dollars Fresh Meat – % of Dollar Sales 52 Weeks ending 12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Total US - Pounds Fresh Meat – % of Pounds Sales 52 Weeks ending 12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Total US Dollar Sales by Region – Fresh Meat 52 Weeks ending 12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Average Price/Lb by Region – Fresh Meat 52 Weeks ending 12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Consumer Development Index Total US 100 52 Weeks ending 12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Total Fresh Meat – Markets ranked by Dollar % Change Top Markets – Fresh Meat Dollar Growth Bottom Markets – Fresh Meat Dollar Growth 52 Weeks ending 12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Total Fresh Meat – Markets ranked by Avg Price/Lb Highest Price/Lb Markets - Fresh Meat Lowest Price/Lb Markets – Fresh Meat 52 Weeks ending 12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Total US = 100 Total Fresh Meat – Markets ranked by CDI Top Markets Ranked by CDI – Fresh Meat Total US = 100 Bottom Markets Ranked by CDI – Fresh Meat 52 Weeks ending 12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Lamb – Total US

Total US Lamb Trending – 4, 13, 52wk time periods 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Total US - Dollars Lamb – % of Dollar Sales 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Total US - Pounds Lamb – % of Pounds Sales 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Total US Dollar Sales by Region – Lamb 52 Weeks ending 12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Average Price/Lb by Region – Lamb 52 Weeks ending 12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Consumer Development Index Total US 100 52 Weeks ending 12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Lamb – Markets ranked by Dollar % Change Top Markets – Lamb Dollar Growth Bottom Markets – Lamb Dollar Growth 52 Weeks ending 12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Lamb – Markets ranked by Avg Price/Lb Highest Price/Lb Markets - Lamb Lowest Price/Lb Markets – Lamb 52 Weeks ending 12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Total US = 100 Lamb – Markets ranked by CDI Top Markets Ranked by CDI – Lamb Total US = 100 Bottom Markets Ranked by CDI – Lamb These markets are significantly under-developed in Lamb sales: 52 Weeks ending 12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Total US – Sales by Year Lamb Dollars Year to Year Lamb Dollars have been fairly consistent year to year: Lamb Pounds Year to Year The same can be seen with Pound sales: 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Ground Segment – Sales by Year, Total US Ground Segment Dollars Year to Year Ground Lamb Dollars have tracked higher than the previous years: Ground Segment Pounds Year to Year 2018 pounds have tracked lower than 2017 levels: 52 Weeks ending 7/9/2017 – Multi-Outlet, IRI/FreshLook Marketing

Leg Segment – Sales by Year, Total US Leg Segment Dollars Year to Year Lamb Leg dollars have been fairly consistent year to year: Leg Segment Pounds Year to Year The same can be seen with the pound trends: 52 Weeks ending 7/9/2017 – Multi-Outlet, IRI/FreshLook Marketing

Loin Segment – Sales by Year, Total US Loin Segment Dollars Year to Year Lamb Loin dollar sales have been consistent the past few years: Loin Segment Pounds Year to Year 2018 Loin pounds have tracked lower vs. 2017: 52 Weeks ending 7/9/2017 – Multi-Outlet, IRI/FreshLook Marketing

Misc Segment – Sales by Year, Total US Misc Segment Dollars Year to Year Lamb Misc segment dollars have been fairly consistent year to year: Misc Segment Pounds Year to Year Misc segment pounds sales have tracked lower than the previous year levels: 52 Weeks ending 7/9/2017 – Multi-Outlet, IRI/FreshLook Marketing

Rib Segment – Sales by Year, Total US Rib Segment Dollars Year to Year 2018 Rib segment dollar sales have been slightly higher than 2017 levels: Rib Segment Pounds Year to Year 2018 Pound sales have been fairly consistent vs. 2017: 52 Weeks ending 7/9/2017 – Multi-Outlet, IRI/FreshLook Marketing

Shoulder Segment – Sales by Year, Total US Shoulder Segment Dollars Year to Year Shoulder dollars have been fairly consistent year to year: Shoulder Segment Pounds Year to Year The same can be seen with the pound trends: 52 Weeks ending 7/9/2017 – Multi-Outlet, IRI/FreshLook Marketing

California Region

California Region Lamb Trending – 4, 13, 52wk time periods 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

California - Dollars Lamb – % of Dollar Sales 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

California - Pounds Lamb – % of Pounds Sales 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Average Price/Lb by Lamb Segment 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

California Region – Sales by Year Lamb Dollars Year to Year 2018 Lamb Dollars is tracking slightly lower than 2017 levels: Lamb Pounds Year to Year The same can be seen with the pound sales: 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Great Lakes Region

Great Lakes Region Lamb Trending – 4, 13, 52wk time periods 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Great Lakes - Dollars Lamb – % of Dollar Sales 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Great Lakes - Pounds Lamb – % of Pounds Sales 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Average Price/Lb by Lamb Segment 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Great Lakes Region – Sales by Year Lamb Dollars Year to Year Great Lakes dollars have been fairly consistent year to year: Lamb Pounds Year to Year The same can be seen with the pound trends: 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Midsouth Region

Midsouth Region Lamb Trending – 4, 13, 52wk time periods 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Midsouth - Dollars Lamb – % of Dollar Sales 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Midsouth - Pounds Lamb – % of Pounds Sales 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Average Price/Lb by Lamb Segment 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Midsouth Region – Sales by Year Lamb Dollars Year to Year Midsouth dollars have been fairly consistent year to year: Lamb Pounds Year to Year Same can be seen with pounds: 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Northeast Region

Northeast Region Lamb Trending – 4, 13, 52wk time periods 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Northeast - Dollars Lamb – % of Dollar Sales 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Northeast - Pounds Lamb – % of Pounds Sales 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Average Price/Lb by Lamb Segment 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Northeast Region – Sales by Year Lamb Dollars Year to Year Northeast Lamb dollar sales have been consistent year to year: Lamb Pounds Year to Year Same can be seen with pounds: 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Plains Region

Plains Region Lamb Trending – 4, 13, 52wk time periods 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Plains - Dollars Lamb – % of Dollar Sales 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Plains - Pounds Lamb – % of Pounds Sales 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Average Price/Lb by Lamb Segment 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Plains Region – Sales by Year Lamb Dollars Year to Year Plains Lamb dollar sales have been fairly consistent year to year: Lamb Pounds Year to Year Same can be seen with pounds: 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

South Central Region

South Central Region Lamb Trending – 4, 13, 52wk time periods 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

South Central - Dollars Lamb – % of Dollar Sales South Central - Dollars 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

South Central - Pounds Lamb – % of Pounds Sales 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Average Price/Lb by Lamb Segment 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

South Central Region – Sales by Year Lamb Dollars Year to Year South Central dollars have been fairly consistent the past few years: Lamb Pounds Year to Year Same can be seen with the pound sales: 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Southeast Region

Southeast Region Lamb Trending – 4, 13, 52wk time periods 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Southeast - Dollars Lamb – % of Dollar Sales 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Southeast - Pounds Lamb – % of Pounds Sales 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Average Price/Lb by Lamb Segment 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Southeast Region – Sales by Year Lamb Dollars Year to Year Plains Lamb dollar sales have tracked similar to 2017 levels: Lamb Pounds Year to Year 2018 pounds have tracked lower vs 2017: 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

West Region

West Region Lamb Trending – 4, 13, 52wk time periods 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

West - Dollars Lamb – % of Dollar Sales 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

West - Pounds Lamb – % of Pounds Sales 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Average Price/Lb by Lamb Segment 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

West Region – Sales by Year Lamb Dollars Year to Year 2018 Lamb Dollars are tracking similar to 2017 levels: Lamb Pounds Year to Year 2018 pounds are lower than 2017 levels: 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Baltimore/Washington

Baltimore/Washington Lamb Trending – 4, 13, 52wk time periods 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Baltimore/Washington - Dollars Lamb – % of Dollar Sales Baltimore/Washington - Dollars 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Baltimore/Washington - Pounds Lamb – % of Pounds Sales Baltimore/Washington - Pounds 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Average Price/Lb by Lamb Segment 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Baltimore/Washington – Sales by Year Lamb Dollars Year to Year 2018 Lamb Dollars are tracking similar to 2017 levels: Lamb Pounds Year to Year 2018 pound sales levels are lower than 2017: 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Boston

Boston Lamb Trending – 4, 13, 52wk time periods 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Boston - Dollars Lamb – % of Dollar Sales 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Boston - Pounds Lamb – % of Pounds Sales 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Average Price/Lb by Lamb Segment 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Boston – Sales by Year 2018 Dollars have been outpaced by 2017 sales: Lamb Dollars Year to Year 2018 Dollars have been outpaced by 2017 sales: Lamb Pounds Year to Year Same can be seen with the pound sales: 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Chicago

Chicago Lamb Trending – 4, 13, 52wk time periods 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Chicago - Dollars Lamb – % of Dollar Sales 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Chicago - Pounds Lamb – % of Pounds Sales 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Average Price/Lb by Lamb Segment 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Chicago – Sales by Year Lamb Dollars Year to Year 2018 Lamb dollars have been outpaced previous years: Lamb Pounds Year to Year Same can be seen with pounds: 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Denver

Denver Lamb Trending – 4, 13, 52wk time periods 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Denver - Dollars Lamb – % of Dollar Sales 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Denver - Pounds Lamb – % of Pounds Sales 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Average Price/Lb by Lamb Segment 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Denver – Sales by Year Lamb Dollars Year to Year Denver Lamb dollar sales have been fairly consistent year to year: Lamb Pounds Year to Year Pound sales have recently been outpaced by previous years: 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Houston

Houston Lamb Trending – 4, 13, 52wk time periods 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Houston - Dollars Lamb – % of Dollar Sales 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Houston - Pounds Lamb – % of Pounds Sales 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Average Price/Lb by Lamb Segment 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Houston – Sales by Year Lamb Dollars Year to Year 2018 Lamb Dollars have tracked similar to 2017 levels: Lamb Pounds Year to Year 2018 pounds have started lower than 2017 levels: 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Los Angeles

Los Angeles Lamb Trending – 4, 13, 52wk time periods 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Los Angeles - Dollars Lamb – % of Dollar Sales 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Los Angeles - Pounds Lamb – % of Pounds Sales 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Average Price/Lb by Lamb Segment 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Los Angeles – Sales by Year Lamb Dollars Year to Year Los Angeles Lamb dollar sales have been fairly consistent year to year: Lamb Pounds Year to Year 2018 pounds have started lower than 2017 levels: 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Miami/Ft Lauderdale

Miami/Ft Lauderdale Lamb Trending – 4, 13, 52wk time periods 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Miami/Ft Lauderdale - Dollars Lamb – % of Dollar Sales Miami/Ft Lauderdale - Dollars 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Miami/Ft Lauderdale - Pounds Lamb – % of Pounds Sales Miami/Ft Lauderdale - Pounds 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Average Price/Lb by Lamb Segment 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Miami/Ft Lauderdale – Sales by Year Lamb Dollars Year to Year Lamb dollar sales have been fairly consistent year to year: Lamb Pounds Year to Year 2018 pounds have started lower than 2017 levels: 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

New York

New York Lamb Trending – 4, 13, 52wk time periods 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

New York - Dollars Lamb – % of Dollar Sales 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

New York - Pounds Lamb – % of Pounds Sales 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Average Price/Lb by Lamb Segment 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

New York – Sales by Year Lamb Dollars Year to Year New York 2017 dollar sales have mirrored the previous years: Lamb Pounds Year to Year Same can be seen with pounds: 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

San Francisco

San Francisco Lamb Trending – 4, 13, 52wk time periods 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

San Francisco - Dollars Lamb – % of Dollar Sales San Francisco - Dollars 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

San Francisco - Pounds Lamb – % of Pounds Sales 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Average Price/Lb by Lamb Segment 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

San Francisco – Sales by Year Lamb Dollars Year to Year 2018 Dollars have tracked lower than 2017 levels: Lamb Pounds Year to Year The same can be seen with pound sales: 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Seattle

Seattle Lamb Trending – 4, 13, 52wk time periods 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Seattle - Dollars Lamb – % of Dollar Sales 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Seattle - Pounds Lamb – % of Pounds Sales 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Average Price/Lb by Lamb Segment 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing

Seattle – Sales by Year Lamb Dollars Year to Year 2018 dollar sales have tracked similar to 2017 levels: Lamb Pounds Year to Year 2018 pounds have started lower than 2017 levels: 52 Weeks ending12/30/2018 – Multi-Outlet, IRI/FreshLook Marketing