Grand Marnier Higher Marques New Year Blitz Date & Location: Key Account Targets January 2014 Objective: Gain new placements and reorders of Grand Marnier higher marques. Gain new placements of Grand Marnier Peach Raspberry. Action: Targeted accounts and presented them with Grand Marnier higher marques and re-introduced them to Grand Marnier Peach Raspberry. Offered accounts full staff trainings with any Grand Marnier placement. Results: 16 bottles of Grand Marnier Centenaire sold and 14 staff trainings executed. 1 bottle of Quintessence sold with half of bottle already depleted. 7 new placements of Grand Marnier Peach Raspberry. Grand Marnier higher marques now in print on menus. Katie Culley, Massachusetts PM