The Most Effective Slogans

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Presentation transcript:

The Most Effective Slogans 498702468 TED 吳建德

SUBWAY The slogan is very short and clear. Restaurant “Eat fresh” The slogan is very short and clear. It means that customer can eat the most healthy meal in here.

CHT Communication industry “Keep in touch” The words is very simple that reminding people don’t forget to keep in touch with their friends.

Heineken http://www.youtube.com/user/HeinekenTheEntranc Food manufactory “All I want is Heineken” http://www.youtube.com/user/HeinekenTheEntranc This commercial is using the popular media to broadcast their interesting interaction video.

林鳳營 The commercial aims to emphasize their high quantity Food manufactory “ 濃純香” The commercial aims to emphasize their high quantity

McDonald’s Restaurant “I’m lovin’ it” The rhythm is very clear and commercials repeated it again and again.

Analysis and Summary The popular and rememberable commercials are short, clear and simple. By doing so, customers can familiarize the product from tens of thousands of kinds . To sum up, commercials are supposed to be creative and simple that can catch their eyeball.