Productivity Loop PowerWriter A systematic approach to world-class persuasive communication April 2, 2018

MSPW Productivity Loop Start with Customer Need Identify Customer Problem or Opportunity. Business Goals and Suffering Points. PowerWriter A systematic approach to world-class persuasive communication Add POP to Library Review and Approve Nominated POP Create New Document Select Case Type Templates for New and Reused Documents in Global Repository Add Model Report to Library Review and Approve Nominated Model Report Perform Investigation Analysis Define Possible Solutions and Organize Data collected with EM Mobility Tools and MSPW Appendix Templates Receive Management Coaching Review and Nomination of POP and Model Report Analytics Analysis and Reporting of Global Productivity Search the Model Report Library Search and View Auto Suggestion from Global Reuse Repository Dashboard Add Document to Online Library Sharing Document with Content Privacy across Organizations Salesforce Synchronous Integration Search the POP Library Search and View Auto Suggestion from Global Reuse Repository Dashboard Add to Field Content Library Add New Content and Adjust Content for Future Reuse Translation Manage Translations with User Audit and Dynamic Translation Include Lab Results Review and Integrate Redesigned MSLA and MSAA Results Documents Deliver Final Document Deliver Full Document supported with Auto-Generated Performance Summary and PowerPoint Collaborate with FES Expertise Incorporate Analysis and Services to Support Recommendation Add from Marketing Content Library Marketing Adds Company Marketing Content for Field User Reuse. Collaborate with your Team Collaborate with Manager Guidance and Team Co-Authoring Add from Field Content Library Reuse User Shared Content (TCO, Evidence, Appendices) Optimized by PowerWriter Structure CCI

Start with Customer Need Needs Identify Customer Problem or Opportunity. Business Goals and Suffering Points. Objective and Solution Begin Defining possible objectives and solutions The Customer Case includes the context and objective of your proposed solution. These high level ideas will keep your investigation and final solution focused on the specific customer. PowerWriter Structure Optimization

Create New Document Case Type Templates The right template for the Customer Case Global Document Repository Search Global and Private Organization Documents with Criteria The PowerWriter Organization Structure is at the core of all document types. This creates consistent communication for improved reader understanding and data storage for reuse. PowerWriter Structure Optimization

Perform Investigation Analysis EM Mobility Tools Integration with Mobility Apps for easy import and organization of investigation data into the MSPW Structured Flow PowerWriter Mobile (In Development) Creation, Editing and Presentation of MSPW documents on mobile devices PowerWriter Appendix Templates MSPW Investigation Appendix Templates to streamline data entry and highlight key points In main document. The PowerWriter Organization Structure creates a top-down flow of information that groups and highlights and key information with supporting evidence detail. PowerWriter Structure Optimization

Search Model Report Library Dashboard with Filter Search Global Model Report Activity Database Search with Search Criteria Limit Search to Model Reports Only The PowerWriter provides a consistent organized structure of ideas that improves review, comparison and reuse of successful documents. PowerWriter Structure Optimization

Search POP Library Dashboard with Filter Search Global POP Activity Database Search with Search Criteria Limit Search to POPs Only The PowerWriter structure makes it easy to see the core value message of each document. This streamlines the process of finding and following Proof Of Performance history. PowerWriter Structure Optimization

Include Lab Results Improved Import Process Import MSLA and MSAA Lab Result Documents with Key Points In Document Supporting Evidence The PowerWriter structure helps focus the meaning of Lab results to support your recommendation. PowerWriter Structure Optimization

Collaborate with FES Expertise Analysis and Services Assist to Support Recommendation The PowerWriter structure makes it easy to fit key expertise and analysis into the documents to support your recommendation. PowerWriter Structure Optimization

Collaborate with your Team PowerWriter provides a clear structured path to develop, collaborate and review core document ideas and detail. Collaborate with your Team Review, Guidance and Support Manger and Team Review (If required) Collaborate Contribution and Co-Authoring PowerWriter Structure Optimization

Add from Field Content Library Reuse Content from Library Evidence, Appendices, TCOs PowerWriter’s organization method helps to identify information that is missing and information that is not needed. Reuse of content from libraries is focused on the type of content and it’s role in the overall document. PowerWriter Structure Optimization APPENDIX LIBRARY

Add from Marketing Content Library Management and Reuse Marketing Adds Company Marketing Content for Field User Reuse. PowerWriter insures that all content in a document has a purpose and supports the high level ideas that persuade a customer of the specific value they will receive from the offer. PowerWriter Structure Optimization

Deliver Final Document Full Document (Word or PDF) Performance Summary PowerPoint Presentation PowerWriter final documents are consistent and persuasive. All forms of export align key ideas to work together as a complete and compelling communication. PowerWriter Structure Optimization

Add to Field Content Library Add Content and Adjust Content TCO, Evidence, Appendices APPENDIX LIBRARY The PowerWriter structure simplifies storing small bits of focused content for future reuse. Content is precise to easily fit into future documents as supporting detail. PowerWriter Structure Optimization

Add Document to Online Library Document Sharing Across Organizations with Content Privacy Document Search Search by all Core Document Content The PowerWriter structure allows for controlled sharing and reuse with privacy options that protect only the sensitive data. This helps repeat success while protecting data that should not be shared. PowerWriter Structure Optimization

Receive Management Coaching Management Review Nomination for POP and Model Report The PowerWriter organization method improves the efficiency and effectiveness of coaching and review. The core message can be evaluated before the supporting detail is validated. PowerWriter Structure Optimization

Add Model Report to Library Nominate to be a Model Report Global User Approve Model Report Global Manager Verify Model Report CCI Content Team The PowerWriter organization method gives clear objective measures to evaluate a document’s core value message and supporting detail. Managers and CCI’s content review team can quickly measure the effectiveness of each document. PowerWriter Structure Optimization

Add POP to Library Nominate to be added to POP Library Global User Approve and Add to Library Global Marketing The PowerWriter organization method highlights a document’s core value message for clear analysis of customer value and benefits. PowerWriter Structure Optimization

Empower Analytics Global Analytics Totals and Trends Global Reporting Activity and Feedback The PowerWriter organization structure allows for more consistent and meaningful analytics and reporting. The key document ideas can be measured independently from the supporting detail and instructions. PowerWriter Structure Optimization

Integrate with Salesforce Customer Details From Salesforce to MSPW Customer Documents From MSPW to Salesforce

Optimize Translations Global Management Auto-Update Definitions and Authorized User Audit with Direct Update Dynamic Automated Translation AI Translation of Full Document Content The PowerWriter organization structure improves the process of defining and managing language translations. Dynamic language translation is improved PowerWriter Structure Optimization

Productivity Loop PowerWriter A systematic approach to world-class persuasive communication