The advertisement above is a stereotypical example of women being stay at home moms. This advertisement counters a gender stereotype because the woman.

Slides:



Advertisements
Similar presentations
Freedom Writers Diary Journal entries.
Advertisements

ENDORSEMENTS Gender through advertising. Carolina Murillo, Payal Patel, Surpiya Narula.
Are you happy being a man/woman? Do you think life is easier for men or women in some aspects? Have gender roles changed over the years in our country?
Comenius: Gender Scenarios. 125 questionnaires (56 males, 69 females) in classes of full time and part time students nine scenarios the only statistical.
Nicole Whitmarsh.  This ad is promoting the American Apparel brand.  The target audience includes men and women aged approximately 15-35, as that.
Getting the most from School Reality Check Questions Where am I now? Where am I now? Where do I want to go? Where do I want to go? How am I going.
What’s your point? Extended Response Strategy. Extended Response Question You can see that Jonas’s society and ours have similarities and differences.
Sex in Advertising Melanie Phillips.
Once you have a seat, please turn to a clean page in your English notebook. You may use whatever writing utensil you like.
SEXUALITY AND DECISION MAKING. DEFINE SEXUALITY SEXUALITY  Refers to everything about you as a male or female person  The way you act  Personality.
PORTRAYAL OF THE AMERICAN DREAM IN VOGUE, GQ AND GOOD HOUSEKEEPING CMC 100 Taylor Berns.
Sex Roles Roles Stereotyping Sex roles Definition: how a person is expected to behave because of their gender Sex roles and economics –are there “women’s.
1 Prepared by: Laila al-Hasan. Unit 2: Country life vs. City Life Part 5: Vocabulary Focus on Vocabulary Part 6: Writing Focus on Writing: The Paragraph.
KS3 Lesson 1 : The Media and Body Image. Aim: To explore the influence of the media on young people: considering body image, attitudes, gender stereotyping.
Women's role in Muslim Culture By: Maria Klein. Equality A man could trade his wife like he could an animal in the Muslim culture The Qur'an states that.
Alexa Kleinberg WORK, FAMILY, AND BLACK WOMEN’S OPPRESSION BY PATRICIA COLLINS.
Ask Yourself: What are they really saying? You know that advertisements are attempts to get you to buy something, but what is the advertisement saying.
Catholic Children’s Society

Catholic Children’s Society
Sex In Advertising By: Rachel Murphy.
Women and photography.
How am I doing in My desire to Become Independent
Advertising and Females
Advertising and Women.
Safety and Consumer Health - Day 1
This is a power point explaining gender roles and what has changed over the past 100 year referring to gender roles.
Learning Goal Readers will understand and learn to apply Signpost Strategies to a short story Cite the textual evidence that most strongly supports an.
Tears of a Woman Cliquez.
Positive Body Image Family Tree Assignment Professor: Joanna Cielen By Rapeepan Noppornprom Student Id:
Representations of Diversity
Analyzing Ads: Gender Based on: “Analyzing Ads: Gender”
Positive This advert breaks gender stereotypes in many ways. For example, the writing (In bold) says “Anyone can wear pink...” this goes against the general.
The MEDIA is distorting our youth!
Media Images How does media reinforce stereotypes, hypersexualization, hypermasculinity and gender norms? Antigonish Women’s Resource Centre and Sexual.
Stereotypes In Print Adverts
Preventing domestic abuse through purposeful parenting Kingsley Obom-Egbulem
What Women Really Think About Member Size
Sex in Advertising By Nelson Parker.
Introduction to Advertising
Ancient Greek Civilizations
Stereotypes and Challenges
Tears of a Woman Cliquez.
STARTER: Brain Teaser A man and his son are driving in a car when it crashes, killing the father instantly. The boy is rushed to hospital and sent into.
Men’s Attitudes and Behaviours Toward Violence Against Women
By: Caroline Burn Teacher: Mr. Young EMS Due: June 3, 2011
Finding the “Real” Me By: Marie Daramy.
Tears of a Woman Cliquez.
Gender Traits & Differences
My Brain is AWESOME Hearing info. is NOT THE SAME as learning. You need to put your amazing brain to work to hold on to this information if you are.
Fry Word Test First 300 words in 25 word groups
Tears of a Woman Cliquez.
Tears of a Woman Cliquez.
How does your media product represent particular social groups?
How to create an effective advertising campaign
Tears of a Woman Cliquez.
Media Images How does media reinforce stereotypes, hypersexualization, hypermasculinity and gender norms? Antigonish Women’s Resource Centre and Sexual.
Keep going, it would be good for you to recognize your role in life.
Tears of a Woman Cliquez.
Tears of a Woman Cliquez.
Economics.
Representation Who Am I?
MEN SHOULD WEEP Themes.
Traditional Gender Roles of Men and Women in Hispanic Culture
SEX IN Advertising By: Brittany Armitage.
Tears of a Woman Cliquez.
Tears of a Woman Cliquez.
Tears of a Woman Cliquez.
A woman is driving in her car on a road.
I show respect for others.
Presentation transcript:

The advertisement above is a stereotypical example of women being stay at home moms. This advertisement counters a gender stereotype because the woman is shaving her face when it is stereotypical that men shave their face. The message also counters a gender stereotype because it is stating that being a stay at home dad has turned his wife into a man. When really they are trying to say that gender stereotype of a man is to make all the decision and run the house while the woman stays home to take care of the house and children. So they are pointing out that if a man is a stay at home dad then the woman gets to make all the decisions or whatever else men stereo typically have control over.

The advertisement above shows a man holding a child while wearing women’s clothing. This counters a gender stereotype because women normally wear that style of clothing. The text in the advertisement also states that the world would not be able to function without women. This is stereotypical because gender wise it is thought that women take care of everything at home while men work to provide the funds. However, if women did not exist then they are stating that men would not be able to handle both work and taking care of the family.

It is quite simple what advertisement is meant to do: make you think about their product, remember the product, and above all want the product. Marketing departments and companies are meant to sell their products any way they seem fit. The best way to get people to buy their products is simple, sexual advertisements that attract the readers or the market. We all understand, we all see it, most of us never think to analyze what we see. Well your in luck because I am going to post some advertisements and analyze it for you. Take this Burger King advertisement to the above for instance. They are showing their amazing 7 inch sandwich that will just make the girls want a mouthful. Try to avoid the obvious thought that runs into most of our minds. How is Burger king Marketing department doing their job? They are simply using shock advertisement to implant the memory of this Ad into your head. The Ad is focused toward woman, by having the woman on the advertisement it shows that it is good enough and healthy enough for woman. On the other hand it also markets to males by providing a dirty image and making it memorable to most people. When an advertisement can market both genders it helps with the success of the advertisement.