Crop Cluster Development Programme – Innovation in Haryana National Conference on Agriculture for Kharif Campaign – 2019 25th-26th April, 2019 Dr. Arjun Singh Saini DG Horticulture-cum-MD-SFACH hortharyana@gmail.com

huge NCR Market FOR FRESH F&V Opportunity huge NCR Market FOR FRESH F&V

Productivity Gap MT per ha. : 11.10 15.32 22.52 30.00

Market Channels & Price Gap Farmers Commission Agent at the Mandi- Wholesaler / Mandi Retailers Retailers Consumers S.No Stakeholder on the value chain Value Added Price Realization 1 Farmer/Vegetable Cultivator Production of the Commodity and preliminary grading Initial price varies with each commodity. 2 Commission Agent at the Mandi Conducts the trade at the Mandi and facilitates instant payment to the farmers 5% of the produce cost. This 5% is borne by producer in Azadpur Mandi whereas Buyer in the Karnal, Panipat Mandi. 3 Wholesaler/ Mandi Retailers Grading and Sorting of the Produce On an average, the produce is sold after a 20-100% hike. 4 Retailers Delivers the produce to the end consumer 50% to 300% hike depending upon the market situation Although farmers in the study region are able to sell all their produce but are not getting remunerative price due to lack of primary processing and lack of a well-managed market intelligence system.

Gap Analysis – Price in Kinnow Wholesale rates (January) - Other States Gujarat: Rs. 26/- per Kg. Madhya Pradesh: Rs. 20/- per Kg. Karnataka: Rs. 24/- per Kg. Assam: Rs. 27/- per Kg.

Gap Analysis – Infrastructure Infrastructure Type All India Requirement (A) All India Created (B) All India Gap (A-B) Pack-House 70,080 249 - 69,831 (Haryana) 1695 10 -1685 Cold-Storage (Bulk) 314,64 MT 31,823,700 MT -3,276,962 MT Cold Storage (Hub) 936,251 MT Refer Vehicles 61,826 nos. 9000 nos. - 52,826 nos. Ripening Chambers 9,131 nos. 812 nos. - 8,319 nos. Source: NCCD

Existing Market System outside Notified Markets Lack of hygiene and proper packing Lack of loading and offloading and sorting grading facilities Present supply chain Transportation Packing Lack of Infrastructure Wastage Sorting & Grading Lack of Hygienic washing facility & Platform

CCDP project envisioned… - A Project comprises end to end approach by integrating Crop management Produce management Supply management - & project launched in February, 2018 Objectives Farmer Economic Security Model Safe Food & Nutrition On Farm Marketing Support to Horticultural Farmers

Tasks Accomplished 1. SFACH–Institutional Arrangement Govt. formed a Society - Small Farmers Agri-Business Consortium Haryana for Agri- and allied sectors registered a in Nov. 2016. Deployment of Consultants/ Project Coordinators at Clusters & District Level Engagement of Project Management Unit with “8” no. of Professionals 2. Clusters Identification of Horticulture Crops Clusters Coding & Mapping of Each Clusters Technologies Intervention 3. Farmer Producer Organizations (FPOs) Formation of FPOs Enrolment of Members in FPOs Management of FPOs 4. PHM Infrastructure Development and Forward Linkages Integrated Pack Houses Formation of Norms & Guidelines 5. IT-Platform SFACH Portal FPO Portal E-Services

2. Clusters Clusters : 393 No. of Villages : 1763

Clusters – Coding & Mapping

Strengthening of Horticulture Clusters Demo Centre Agreement with Israel : Establishment of demo Centres E-Pest Surveillance - NCIPM Pest Monitoring and Disease forecasting System CCSHAU/ MHU For adjunct faculty Research & Development activities at CoEs. CIP Potato Technology Centre, Karnal, Haryana For import of potato varieties For evaluation of early maturing varieties CPRI Potato aeroponics production technology Farm e-Services In 2018: Farm advisory services, Farm Mgt. systems IASRI (CHAMAN-II) In 2018: Crop estimation & Ground to trouthing ASCI: Skill Mission Skill programme at Centres and HTI: 1 yr course, 6 month course

Tech. Demo Centers – Strengthening Regional Crop Diversification Center of Excellence for Vegetables, Karnal (1 million USD project) Center of Excellence for Fruits, Sirsa (1.54 million USD project) Center for Subtropical Fruits, Kurukshetra (1.39 million USD project) Integrated Bee Keeping Development Center, Kurukshetra (1.54 million USD project) Potato Technology Center, Karnal (2.31 million USD project) Integrated Horticulture Centre, Hodal (0.5 million USD)

Integration & Vertical Farming: Bamboo Stacking – a low cost intervention

Backward Integration - Clusters & Its Mapping

Productivity Enhancement - Vertical Farming Initiatives (ha)

2. FPOs Formation Total 252 39479 District wise FPOs.pdf Organisation No. of FPOs No. of Farmers Horticulture 218 30829 Agriculture 20 3150 Milk 08 2740 Seed Production 04 1580 Honey 02 1180 Total 252 39479 District wise FPOs.pdf Farmer Enrolment.png FPO Size FPO with 150 farmers FPO with 250 farmers FPO with 500 farmers FPO with 750 farmers FPO with 1000 farmers Financial Provision 6.00 lakh 10.00 lakh 20.00 lakh 30.00 lakh 40.00 lakh Handholding Tenure Three Years

4. PHM Infra. Development Crop Cluster Centre Retail Chains Processing Units Horticulture Village Crop Cluster Centre 393 Clusters One Integrated Centre per Cluster 1763 Villages Upto Rs. 6 crore per Centre Retail Chains One Extn. Spl / cluster Rs. 510 crore project for 140 centres Support of 84 FPOs in the State Whole Sale Markets Collection Centre-cum-Pack House: Pre-fabricated structures Govt. Institutions Grading, Packing , Washing Lines Hotels / Res. Cold Rooms, Pre-coolers, Refer Vans 5. Primary Processing Units

Infra Development at Centres 1. Collection Centre-cum-Pack House: Pre-fabricated structures 2. Ware Space 3. Grading, Packing , Washing Lines 4. Cold Rooms, Pre-coolers, Refer Vans 5. Primary Processing Units 6. Packing, Packaging Machines and Material 7. Waste Management Unit 8. E- Market Platforms and E-portal 9. Mobile Retail Vans & Retail Shops 11. Solar and Power Support 12. Food Quality Labs 13. PHM Center of Excellence

Project Implementation Mode Land Identification in Cluster Land lease agreement Preparation of DPR Application to SFACH Application & Pre-sanction Letter Bank Appraisal & Sanction Recommendation of Distt. Committee Appraisal of SFACH Sub-Committee Approval by SFACH EC Project Approval 50% Fund Release to Bank Unit Construction Inspection by Tech. Committee Balance release linked with Activity wise completion Project Implementation

4. Project Implementation - Phase wise 140 Centres Phase-1: 30 no. (Rs. 100 cr) (2019) Phase-2: 51 no. (Rs. 209 cr) (2020) Phase-3: 59 no. (Rs. 201 cr) (2021)

Project Status LOI issued : 23 no. (Rs. 120 crore) Project near completion : 3 no. (Rs. 14 crore) Projects under approval process : 6 no. (Rs. 25 crore) Complete Process Online Online applications.pdf Online component wise cost.pdf Projects by FPOs only Handholding for three years – Pack house Mgr. and Marketing Mgr. Support of Govt. programmes Support of PMU Support of e-services Workshops - Meetings

Modernization of Markets Establishing Specialized Markets Horticulture Market: Rs. 1500 crore in 500 acres in Ganaur, Sonepat Apple Market in Pinjore, Panchkula Spice Market Flower Market in Gurugram Access to Wider Markets and Promoting Alternate Distribution Channels: E-NAM 54 markets linked to e-NAM. Introduction of Single Trade License and Single Point of Levy of Taxes

THANKS