Potential of wearables from the perspective of Noldus Wearables for behavioral research Dr. Andrew Spink 6 September 2016

Overview Introduction to Noldus Market Research Example use cases Pros and Cons of wearables

Noldus Information Technology BV Introduction Noldus Information Technology BV Developer of professional software, hardware and integrated solutions for behavioral research Founded in 1989 by Lucas Noldus, now 135 employees, 50 R&D 7000 customers in 85 countries; academic & industrial researchers Headquarters in Wageningen, branch offices in France, Germany, Spain, Italy, Hungary, USA, Canada, China

Andrew Spink Noldus InnovationWorks Worked at Noldus 17 years Introduction Andrew Spink Noldus InnovationWorks Worked at Noldus 17 years Grants and subsidies Biologist Andrew.Spink@noldus.nl

Market Research Work by Lisanne Teekens (U. Twente/Noldus) > 2000 customers with physiology add-on surveyed 10% response (representative) Does not include customers who might want to use physiology in the future but are limited by the current technology

Current use of physiology Noldus customers Market Research Current use of physiology Noldus customers Bullet 1 Bullet 2 Bullet 2a Bullet 2b Bullet 2c Heart rate Heart rate variability Skin conductance Respiration Other Blood pressure

Context of current use of physiology measurements Market Research Context of current use of physiology measurements Natural environment Lab experiment Living lab

What do Noldus customers want to measure with wearables? Market Reserach What do Noldus customers want to measure with wearables? Already using wearables Would like to Option A A1 A2 Option B B1 B2 Activity Heart rate Heart rate variability Blood pressure Skin conductance Location Respiration

E-Watch Project Funded by ITEA, €3.5M subsidy Starting October 2016 Use Cases E-Watch Project Funded by ITEA, €3.5M subsidy Starting October 2016 Philips will develop the next generation of their health watch – e.g. HRV possible Catherina hospital will validate for cardiology Noldus will validate for research purposes

Use Cases Proposals submitted Dynamic training load of tug captains based on workload of trainees in ship’s bridge simulator Stress levels in people cooking ready meals Experiences of users of virtual reality setups Prediction of self-harming in teenagers

No interest Driving simulators No advantages Use Cases No interest Driving simulators No advantages Single subject, seated, no problem to wire up Electrodes in car seat to HRV/measure drowsiness in production cars

Pros and Cons of Wearables Summary Pros and Cons of Wearables Traditional Wearable Accuracy +++ + → ++ Getting better Robustness ++ - → + Movement can be a problem Price - - - + + + Big advantage Nr. subjects - But need software support Mobility Living lab Real world Live data - / + + / - Not so good yet Invasiveness + + Easy to wear Privacy + Explicit Accuracy is how close to reality Robustness is under what circumstances the accuracy is still good