Horizon Long Term wins – Foundation project 17 September 2019

Executive Summary Objective – To implement the foundation projects identified as part of the assessment done in the Horizon Long Term BI Strategy Significant BI presence in business functions like Commercial Strategy, Sales Planning, Finance and Operations Changing business dynamics Facts Lack of confidence on the data impacting decisions Feeling in Business “How do I improve efficiency and decision making using BI?“ Emotions SPHE has the most mature BI footprint across SPE Strong Ad-hoc reporting capabilities Horizon Short Term win and Performance Tuning initiatives under taken Positives Absence of a central repository for cross department and cross-territory analysis Excessive analysis using Excel Negatives Implementing an unified SPHE view - enabling end to end informed decision making capabilities Implementing improved governance across the stakeholders with right roles and skills Creative Governance driven BI program is critical Need for flexible approach aligned with changing business dynamics Control

BI Needs of the Departments SPECIFIC GCSP GSD GCI Business Dev Marketing Operations Finance Multi Channel Industry View (Physical & Digital) Ability to mine and evaluate preferred customers Global Operations View Single view of data (title and customer) Global Financial Insights Global Customer P&L Automated Title Matching Global Sales View Account Optimization Market Correlation Ability to track costs per SKU Customer and Financial Insights 360 degree analysis on Financial, Sales and Retailer view Product Optimization Simplify measuring of new business models like Joint Ventures, Licensing, etc. Post tracking and performance mechanism Integration of DMA, subjective data, etc. Automated Retail and Manufacturing Operations KPI Scorecards Financial and Marketing Spend Insights Accuracy and Availability of External data Category Analysis Controls and Compliance for Horizon Search functionality for comps Overall planning automation COMMON * Governance * Data Quality, Integrity, Availability and Ownership * Time to Market * Business Metadata Harmonization Across Territories * Awareness and Training sessions for better usage Better and Simpler Visualization Tools * Easy Access to Global HE Information Automation of Manual Excel Models & Dashboards * Handholding by IT for Business Analysis and Reporting Ability for What – If analysis Overall Business Optimization * BO Universe Usability & Performance Optimization

Proposed Solution – Foundational Projects This project would be executed in the following 2 Phases to implement the foundational projects that would help us deliver the BI needs of the departments across HE: Phase 1 (November 2013 to March 2014) Phase 2 (April 2014 to July 2014)

Financial Summary

Benefits Category $ Benefit Description Revenue Enhancement $0 Year 1 Benefits 5 Year Benefits Cost Efficiencies $162,000 $979,040 Operational Efficiencies $198,906 $1,469,762 Risk Mitigation

Timeline

Governance Where we were Where we are today 147 Demand Requests and growing Fulfill all requests from everyone without vetting overall value to the business No one is happy because of long lead time for delivery BI Investment not being realized No Governance structure in place Where we are today Established a core executive working group – Horizon Steering Committee to review all Demand and prioritize work for Horizon Reviewed all Demand in conjunction with IT Foundation projects Rationalized 147 items to 43 Developed a BI One Page CBA for all prioritized Demand Finalized 4 Key Initiatives from 43 to be completed in the next 6-9 Months Agreement on allocating 50% capacity to IT Foundation Projects and balance to be used to deliver the 4 key initiatives Formal Capacity/Demand Review process now established Standard BI Engagement Model established for new work/demand

Short Term Roadmap (Post Foundational Projects) Strategic Tactical Q1 – Year 1 Q2 – Year 1 Business Opportunities Sales & Planning Multi Channel Industry View (Digital Data Integration + Rentrack UV data) Global Title P&L Migrate Excel Models to Horizon (GSD & GCSP) Global Customer P&L CDS Stabilization Mktg. Ops Global Operations View – Aggregated Data Layer Track Costs per SKU Finance Marketing Spend Universe Upgrade Foundation Revisit BI Governance Title Master Formation - Automated Title Matching Product Master Formation Data Reconciliation Process Common Business Language BO Universes Cleanup Proactive Error Trapping and Handling Data Model Clean Up and Metadata Centralized Metadata and Lineage

Business Opportunities Mid Term Roadmap Strategic Tactical Q3 – Year 1 Q4 – Year 1 Q1 – Year 2 Q2 – Year 2 Business Opportunities Sales & Planning ACN Competitive Data Integration Account Optimization Global Title P&L (Continued) Migrate Excel Models to Horizon (GSD & GCSP) Global Customer P&L (Continued) Global Sales View – Aggregated Data Layer Category Analysis 360 Degree Analysis of Financial, Sales and Retailer View CDS Stabilization (Continued) Retail / Shipments Data Integration Mine and Evaluate Preferred Customers Track Digital Performance – Quality of delivery, Price Point Analysis, etc. Mktg One View of Marketing Data Ops Track Costs per SKU (Continued) Possibly support for Category Captain Automated Retail and Manufacturing Operations Scorecards What If Analysis Finance Customer and Financial Insights Foundation Review and Revisit Strategy Information Life Cycle management Explore Dashboards and Visualization Data Mining and Predictive Analytics

Business Opportunities Long Term Roadmap Strategic Tactical Q3 – Year2 Q4 – Year 2 H1 – Year 3 H2 – Year 3 Business Opportunities Sales & Planning Integration of new sources of data (As per departmental requirements) Product Optimization Simplify Measurement of Business Enterprise Planning Tool Mktg Marketing Analytics - Market Correlation, comparison analysis, post tracking and performance analysis Ops Finance Global Financial Insights Foundation Review and Revisit Strategy

Recommended BI Organizational Structure Business BRM per LOB SPE ADM TCS ADM BRM Lead BI SDM BI - SDM Business Leads BI Manager PM BI Manager BI Architect Functional Architect Design Authority Data Modeler Tech Lead Business Champions SME BA’s Module Leads EIS and Platform Teams Database| Reporting| Data Integration Quality Assurance Enabling Teams Training | Learning and Development| PMO Focus on Strengthening the Architect Layer – SPE Data and ETL Architect Roles to be fulfilled