National Health Center Week 2019 Planning Webinar NACHC Advocacy Team June 2019

NACHC Advocacy Team Susan Burton Director, National Grassroots Advocacy sburton@nachc.org Kristin St. John Deputy Director, National Grassroots Advocacy kstjohn@nachc.org

Questions during the webinar Please note: audio for today’s webinar is provided via your computer. If you have questions at any point during the presentation, please type them in the chat box to the right of your screen. If you do not see the chat box, click the icon at the top of the screen- it should light up blue and the box will drop down.

2019 Sponsors GOLD SILVER BRONZE As of 6/3//19

Goals Celebrate health centers Increase awareness and community buy-in Advocate for long-term stable funding for CHCs

Celebrating America’s Health Centers: This year’s theme Celebrating America’s Health Centers: Rooted in Communities #NHCW19 #ValueCHCs

This year’s focus days Sunday, August 4 Social Determinants Day Thursday, August 8 Stakeholder Appreciation Day Monday, August 5 Health Care for the Homeless Day Friday, August 9 Health Center Staff Appreciation Day Tuesday, August 6 Agricultural Worker Health Day Saturday, August 10 Children’s Health Day Wednesday, August 7 Patient Appreciation Day

Everything you need is online! www.healthcenterweek.org

Four steps to success 1. Planning – Start Early! Identify GOAL & Benchmarks Create a committee, consider working with local partner organizations Make sure you have board & leadership support Determine the types of event(s) you would like to hold Create invitation & sponsor list 2. Outreach a. Invitations to local, state, federal elected officials b. Seek Sponsors–Start with a list of potential sponsors and begin getting the word out c. Don’t forget the media – TV, Radio, Newspaper, Online 3. Persistence a. Create a timeline to continue reaching out to elected officials, the media and other invitees leading up to the event b. Make sure your communications plan includes regular updates for sponsors, attendees, and the public 4. Thank Yous & Notes of Success

NHCW 2018 Making NHCW Your Own Erik Salholm, Communications Manager | Open Door CHC 4/17/2019 Open Door had made some token efforts for NHCW in past years. We saw an opportunity to make it more of a highlight of our year, from a communications perspective.

Planning – Pain Points & Opportunities Staff Capacity Too Many Ideas! Messaging fatigue Coordinating / Engaging Clinic Staff Test out new comms structures / tactics Celebrate community Engage, celebrate, and appreciate our work Benchmark the success of our NHCW efforts

“Empowering the community” A Starting Place To Make It Your Own Our Theme: “Empowering the community”

Finalizing Our Strategy Legislative visits Voter Registration Highlighting Open Door’s regular activities that align with NHCW calendar Internal communication Enter the Photo / Video Contest Nominate a healthcare hero

Our NHCW 2018 Events Monday: Clinic Dress-up day Wednesday: Hosting district representatives from Congressman Thursday: Voter registration drive Friday: NPPA Graduation Saturday: Drinks For Non-profits

Staff Engagement

Our NHCW Content Calendar Daily posts on Facebook (many with unique videos) Daily blog posts on website Daily posts on our internal web portal Emails to the clinic, flyers and activity packs **Make sure communicating internally re goals and activities as well as external

Lessons – The Good

Lessons Start planning now! Use NHCW calendar as a foundation - adapt it to the specific needs of your own organization and community Keep it manageable – there are easier ways to do video Decide on your organization’s biggest goal for NHCW Find out what your employees think This year’s results are next year’s plan

The how-tos of sponsorship Types of Sponsorship In kind, Cash, Participation & Volunteers Securing Sponsors NACHC National Sponsors Paired with Local Events Health Center Connections Survey Your Contacts Who knows who? Who does your HC work with? Who do your partners work with? Local Media – promote NHCW events & raise awareness

NHCW & Members of Congress Timing (it’s no coincidence!) August Recess Start Early & Be Persistent Work with Staff in DC & State/District Sample invitation letter on NHCW webpage Flexibility is Key Pay Attention to Timing & Rules Campaign Events Strictly Prohibited MOCs & Event Posting, Sponsorship Opportunities

https://healthcenterweek.org/submit-your-event Post your events! http://www.healthcenterweek.com/submit-your-event.cfm https://healthcenterweek.org/submit-your-event

2019 Picture & Video Contests We’re running both contests again this year! Start thinking about the pictures and video that best represent the work your Health Center does and how you will celebrate NHCW 2019. Submit your NHCW photos and videos from August 1-31 for a chance to win awesome prizes!

#NHCW19 Social Media Be sure to post about National Health Center Week 2019 on Facebook, Twitter, and other social media outlets using the hashtags #NHCW19 and #ValueCHCs

Other Tools & Resources Activities & Event Ideas NHCW Webinars & Presentations Media Toolkit Spanish Materials Social Media Tools NHCW Store Template Proclamations, Resolutions & Invitations … and more! Factsheets Sponsorship 101 www.healthcenterweek.org

NHCW Online Store https://healthcenterweek.org/store Posters Seed packets Banners Reusable bags Mugs Water bottles Coloring kits … and more! T-shirts https://healthcenterweek.org/store

https://healthcenterweek.org/submit-your-event Post your events! Don’t forget! http://www.healthcenterweek.com/submit-your-event.cfm https://healthcenterweek.org/submit-your-event

NACHC Advocacy Team Susan Burton Director, National Grassroots Advocacy sburton@nachc.org Kristin St. John Deputy Director, National Grassroots Advocacy kstjohn@nachc.org

Questions? Email NHCW@nachc.org