Introduction To Digital Marketing

Digital Marketing Consist Of  (SEO) Search Engine Optimization  (SEM) Search Engine Marketing  (SMM) Social Media Marketing  Marketing  Web Analytics  Mobile Marketing  Content Marketing  Inbound Marketing

Search Engine Marketing

Social Media Marketing

Analytics platformsAnalytics platforms measure activity and behavior on a website, for example: how many users visit, how long they stay, how many pages they visit, which pages they visit, and whether they arrive by following a link or not. Businesses use web analytics platforms to measure and benchmark site performance and to look at key performance indicators that drive their business, such as purchase conversion rate.

Mobile marketingMobile marketing is the art of marketing your business to appeal to mobile device users. When done right, mobile marketing provides customers or potential customers using smartphones with personalized, time- and location-sensitive information so that they can get what they need exactly when they need it, even if they're on the go.

Content marketingContent marketing is also defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.“

Inbound marketingInbound marketing is a strategy that utilizes many forms of pull marketing – content marketing, blogs, events, SEO, social media and more – to create brand awareness and attract new business. In contrast to outbound marketing, where marketers attempt to find customers, inbound marketing earns the attention of customers and makes the company easy to be found.