© 2016 Global Market Insights, Inc. USA. All Rights Reserved Personal Care Appliances Market to Exceed $30 bn by 2025 growing at CAGR of 6%

© 2016 Global Market Insights, Inc. USA. All Rights Reserved  The personal care appliances market is mainly driven by the growing customer preferences toward appearance, beauty, and personality maintenance across the globe. Consumers are moving toward the purchase of expensive beauty & personal care products to enhance their appearance and personality. The rapidly evolving fashion sense and the high impact of the fashion industry on young & middle-aged population is supporting the industry growth. Moreover, the technical advancements of hair care & hair removal products are providing long- term results, supporting the demand for these appliances. These features eliminate the need for continuous hair trimming and shaving activities, saving the consumer’s time. The increasing benefits along with the increasing popularity of hair removal products across the globe is expanding the industry.  The advancements in salon services, such as permanent hair straightening, curling, and laser hair removal solutions, are impacting the personal care appliances market. Salons across the globe are providing long-term hair setting & removal solutions, which are gaining high consumer attraction due to their long-term benefits. However, these services are expensive and cause incurable hair & skin damages, creating concerns for customers. The development of hair & skin protective appliances, such as keratin-based hairdryers & straighteners, will aid in the development of the industry. Key Insights from Personal Care Appliances Market :

© 2016 Global Market Insights, Inc. USA. All Rights Reserved Continued… In the personal care electrical appliances market, oral care products are witnessing rapid growth due to the growing consumer concerns on maintaining oral health. Dental care services across the globe are suggesting patients to use powered toothbrushes on a regular basis for better cleaning. These brushes aid users to efficiently clean their teeth and eliminate the chances of cavities & tooth decays, further creating a high demand. European consumers in the UK and Germany are prioritizing dental health due to dentist recommendations and the availability of various products. However, oral care products are gaining steady demand in emerging countries such as India, Vietnam, etc., due to consumer preferences toward manual toothbrushes. Price sensitive customers in these countries have low purchasing power and prefer dental cleaning services as they are affordable. However, the promotion of electric toothbrushes by dentists and health associations is creating several opportunities for the industry growth. Rechargeable battery-powered devices are gaining popularity owing to the convenient usage and recharging benefits. These devices are cordless, do not require a continuous power connection, and are convenient, creating a high demand in the industry. Battery-powered devices can be used anywhere without the need for electricity, making them travel compatible and user-friendly when compared to the corded devices. Hair trimmers and shavers with cordless features are witnessing high sales growth among both male & female consumers, further expanding the personal care appliances market.

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© 2016 Global Market Insights, Inc. USA. All Rights Reserved Koninklijke Philips N.V. Procter & Gamble Company Spectrum Brands Panasonic Corporation Conair Corporation Havells India Limited Colgate Palmolive Company Major Companies in Personal Care Appliances Market:

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© 2016 Global Market Insights, Inc. USA. All Rights Reserved  Asia Pacific personal care electrical appliances market was valued at around USD 7 billion in 2018 and is gaining rapid development due to the growing popularity of efficient hair care & grooming products. The Asian countries including India, Japan, China, etc., are witnessing an emergence of several new manufacturers that provide lower-priced options when compared to the global players. These low pricing strategies aid players to gain a major customer share in Asian countries. As a result, local manufacturers and global companies are developing region & customer-specific products to cater to the requirements. For instance, in February 2017, Havells India announced that it has launched a personal grooming product range, which includes beard trimmers, electric shavers, hairdryers, straighteners, etc. The company has entered into the industry owing to the fast growth potential. Regional Insights in Personal Care Appliances Market:

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