Baby Powered Baby Bouncer Green Team A 2.009 – Product Engineering Processes
Market $5 Billion Baby Toy Market Atlanta Journal & Constitution (GA), May 26, 2002 Fastest growing sub-sector in toy market are for infants and pre-school children “Good news for US”, Euromoniter International, http://www.euromonitor.com Consumers desire more interactivity and market shows this trend.
Customer Needs Speaking with parents: More Lights More sounds, longer sounds/songs Keep baby occupied Batteries are annoying Interactive toys on the market require up to 3 C-cell batteries
Competition 15th Top Seller at BabiesRUs.com The saucer is difficult to assemble – as a downside to saucer product Step and play – complaints, doesn’t jump 15th Top Seller at BabiesRUs.com 4th Top Seller at BabiesRUs.com
Feasibility Baby Power Battery Power – C cell battery Typical Baby Weight 15 lbs ~ 30 lbs Typical Jump 4 inches N jumps/minute Battery Power – C cell battery http://www.duracell.com
Baby Power
Sketch
Main Features Cascading Light System - Ratchet system that keeps track of lights Music - Voice coil to generate sounds and lights Mechanical Spinner – Geared up plastic viewing module Random Baby Toys
Safety Regulations Consumer Products Safety Commission http://www.cpsc.gov Cords and strings must be out of reach of children No sharp edges/points, small parts which can choke children, or loud noises Propelled objects cannot be made to hurt children in any way Electric Toys Maximum surface temperature requirement Electric construction guidelines No exposed wires MUST HAVE LOTS OF WARNING LABELS!
Conclusion Thriving baby toy market Addresses customer’s needs Lights, sounds, and interactivity Capable of matching/beating competition in features Secondary concerns (i.e. safety) were considered and addressed Fits scope of class, versatile, and makes for a fun project