Wiley – IEEE Press Best Practices for Wiley-IEEE Press Series Simone Taylor Director, Editorial Development

Overview The Wiley - IEEE Press Imprint publishes titles in a range of Series covering subjects across electrical, electronic and computer engineering. Key topics include: Power engineering Biomedical engineering Digital & mobile communications Network management 8/8/2019

About 47% of Press titles* come from series *Not including CS, Standards Titles “Other” includes new series, such as Information & Communication Networks Security Professional Engineering Communication Systems Science and Engineering ComSoc Guides to Communications Technologies … plus older, inactive series, such as RF and Microwave, Understanding Science & Technology

Series development and maintenance Define Aims & Scope Assess relevance and potential growth of proposed subject area Outline potential partnerships with IEEE constituent societies. Maintain marketing and promotion: Research Branding Strategic market analysis 8/8/2019

Aims & Scope Assess strategic fit with overall programme Identify primary target audience Define precisely proposed subject coverage: main topics, technologies Provide clarity on likely type of book and audience, e.g. Reference text Handbook Senior-level textbook 8/8/2019

Acquisition and output Identify key technology areas Why are these technologies important? How do they relate to developments in the industry as a whole? Is this a growing/thriving industry Aim to commission 3 – 5 projects per year Aim to publish 1 – 2 books a year to maintain impact 8/8/2019

IEEE Society partnerships Society mission, vision, scope Number of members Membership needs: information, certification, professional development Key conferences, workshops Subject areas and interests. 8/8/2019

Marketing and strategic analysis Strong branding Author/customer interactions: amazon.com, social media, conferences Market share/competitor analysis Monitoring and responding to industry trends Re-positioning and adjusting as required. 8/8/2019

Thank you Any questions? 8/8/2019