Auto Coach Client Leave Behind Summary/Overview Auto Coach is a custom content opportunity that will position a representative from [CLIENT] (CEO, Owner, etc.) as a real-life coach, helping consumers navigate everyday life through the lens of sports. The representative will be seen as a trusted and caring coach who teaches consumers life lessons about everything from distracted driving to finances to safety and more. Insights 1.3 dealerships Consumers will only visit as part of their research 19 hours The average consumer spends researching a car purchase 11.3 of which are spent online SOURCE: JD Powers, Asbury Automotive Group Broadcast :30 Second branded Auto Coach spots :30 Second client spot bank :05/:10 Second billboard Digital ROS campaign on [STATION] site with Auto Coach branded ads Facebook branded posts campaign (featuring articles/video content) CTA will drive to [CLIENT] website Targeted YouTube pre-roll campaign Replicate broadcast schedule with targeted OTT campaign Value Proposition [STATION] will position [CLIENT] as the expert in the [VERTICAL] field, recommending them as a trusted coach and advisor in the [VERTICAL] industry. [CLIENT] will gain exposure to a new audience with [STATION], driving new leads and potential sales. Pricing Include area for pricing – high end summary of primary elements for specific price bank. Contact Info AE contact information