October 29, 2017 MKTG 5604

AGENDA AR PROJECT REVIEW OCTOBER 29, 2017 Project Overview & Purpose | Project Expectations | Milestones | Examples | Q & A

PREPARE YOU TO PITCH NEW IDEAS Build a business strategy to address a market need. Draw meaningful business insights from research & analytical tools. Utilize data, primary research, and secondary research to illustrate key points. Pitch to potential clients, decision-makers, and investors.

30 Legendary Pitch Decks: ONLY 12 SLIDES?! You might have as little as 5 minutes to pitch your innovation to a prospective client, investor, or internal decision-maker. So, it’s important to tell a convincing story in a short amount of time. The project’s 12-slide format gives you practice in prepping a pitch deck. Focus on the most important insights that comprise a strong business case for your idea & corresponding strategy. You can include additional details in the appendix; but these slides should not be addressed in the presentation, unless directly referenced during Q&A. 30 Legendary Pitch Decks: https://piktochart.com/blog/startup-pitch-decks-what-you-can-learn/

TOOLS HELP DEVELOP THE INSIGHTS THAT FORM YOUR MARKETING STRATEGY In your final presentation, don’t highlight the tool, instead reveal the insight. 5C’S ANALYSIS SEGMENTATION: WHO-WHAT-WHY VALUE PROPOSITION DESIGN COMPETITIVE ANALYSIS BRAND POSITIONING: 3C’S WELL- DEFINED TARGET SEGMENT + BUYER PERSONA OUR UNIQUE SOLUTION TO A CUSTOMER PROBLEM + ”FIT” PERCEPTUAL MAP & OUR COMPETITIVE STRATEGY OUR BRAND POSITION & EXPRESSION RELATIVE TO COMPETITORS IDENTIFY OPPORTUNITIES, THREATS, & UNMET NEEDS

DISCONFIRMING INFORMATION NOTES FOR MIS 5001 SYSTEMS IMPACT DISCONFIRMING INFORMATION DATA Demonstrate your understanding of the broad impact on systems, stakeholders, communities of practice Have you sought disconfirming information to test the viability of your ideas and/or unintended consequences? Are you able to get the data that you want? How would you get it? And is social data part of this?

MILESTONES 10/29 PROBLEM– SOLUTION FIT Gathering market research on the product-market fit; use the analytics tools provided to develop key insights for your strategy; collect feedback on the systems-implications; refining your idea & system approach based on findings 11/15 FINAL INSIGHTS + STRATEGY 11/22 DRAFT PRESENTATION 11/29 FINAL PRESENTATION

EXAMPLES