A Nix’s Mate New Year Date & Location: Objective: Action: Results: 12/31/12 & 1/1/13 at Nix’s Mate @ Hilton Financial District Objective: Align our brands with a high-end account to create added exposure for New Years Eve (Belvedere) RED and Moet & Chandon focus for the night and recovery brunch Action: Redid night and brunch menus Champagne toast at midnight exclusively with Moet & Chandon Belvedere Bloody Mary’s and Moet Mimosas Results: Depleted 27 bottles of Belvedere for the night Depleted 34 bottles of Moet & Chandon Imperial, 5 bottles of Veuve Clicquot Rose 2004 Eduardo Dorado, Massachusetts Market