Noodles Nadine Gray Brad Olynick Kyle Bergen

AgEc 75.6 College of Agriculture & Bioresources, University of Saskatchewan Introduction Proposing the idea of an egg noodle processing facility Plant to be located in SK Plan to create an egg noodle that is low in cholesterol, low in fat and high in protein.

AgEc 75.6 College of Agriculture & Bioresources, University of Saskatchewan Operations Plan

AgEc 75.6 College of Agriculture & Bioresources, University of Saskatchewan Organizational Structure Board of Directors General Manager Sales Manager Operations Manager Plant Workers Secretary

AgEc 75.6 College of Agriculture & Bioresources, University of Saskatchewan Lot Location

AgEc 75.6 College of Agriculture & Bioresources, University of Saskatchewan Site Plan

AgEc 75.6 College of Agriculture & Bioresources, University of Saskatchewan Facility Floor Plan

AgEc 75.6 College of Agriculture & Bioresources, University of Saskatchewan Process Flow

AgEc 75.6 College of Agriculture & Bioresources, University of Saskatchewan Business Cycle Business Hours – 8:00am – 5:00pm 6.5 hours of processing each day Employees have two 15 min breaks and a half hour lunch break Plant workers spend 30 min a day for clean up Potential output: –3500 Kg/day – 910,000 Kg/year

AgEc 75.6 College of Agriculture & Bioresources, University of Saskatchewan Standards & Regulations follow guidelines of the Canadian Food Inspection Agency meet HAACP and ISO 9001: 2000 standards and regulations will also have to meet FDA standards in order to ship to the USA

AgEc 75.6 College of Agriculture & Bioresources, University of Saskatchewan Investment Requirements Capital Budget Summary - Land $ 218,832 - Building Cost $ 264,675 - Equipment $ 309,426 - Working Capital $ 436,443 Total Capital Required $ 1,118,408

AgEc 75.6 College of Agriculture & Bioresources, University of Saskatchewan Human Resources Plan

AgEc 75.6 College of Agriculture & Bioresources, University of Saskatchewan Saskatchewan Egg Noodle Employees General Manager Sales Manager Operations Manager Secretary Plant Workers

AgEc 75.6 College of Agriculture & Bioresources, University of Saskatchewan Training Programs All employees will be required to obtain their CPR/First Aid certificates Sales Manager will be required to attend sales seminars Plant Workers are required to obtain a forklift licence

AgEc 75.6 College of Agriculture & Bioresources, University of Saskatchewan Marketing Plan

AgEc 75.6 College of Agriculture & Bioresources, University of Saskatchewan The 4 Ps Promotion –Enriched with Omega-3 fatty acid –Zero trans fats –Enriched with pea hull flour –Western Canadian made Place –Small health food stores –Large grocery chains throughout Western Canada

AgEc 75.6 College of Agriculture & Bioresources, University of Saskatchewan The 4 Ps Product –Egg Noodles Pricing –SEN will be price takers –Large competitors dictate price –Small premium charged for nutritional benefits

AgEc 75.6 College of Agriculture & Bioresources, University of Saskatchewan Segmentation Large scale grocery chains Independently owned grocery stores Health and nutritional outlets

AgEc 75.6 College of Agriculture & Bioresources, University of Saskatchewan Targeting Small health food outlets Large grocery retailers such as: –Sobeys –SuperStore –Safeway –Federated Co-op

AgEc 75.6 College of Agriculture & Bioresources, University of Saskatchewan Positioning A healthy alternative to regular pasta and other egg noodle brands Western Canadian made

AgEc 75.6 College of Agriculture & Bioresources, University of Saskatchewan SWOT Analysis Physical Resources StrengthsWeaknesses utilizes high quality raw materials grown in Saskatchewan. utilizes high quality raw materials grown in Saskatchewan. The majority of the raw materials have a long shelf life. This will help to eliminate waste. will be using Omega-3 eggs to produce the egg noodles. This promotes a well balanced diet. will be using Omega-3 eggs to produce the egg noodles. This promotes a well balanced diet. The egg noodles will be enriched with pea flour thus creating a high fiber, high protein product. New building will be constructed so repair and maintenance costs should be low in the start up years. Liquid eggs cannot be stored for long periods of time has opted to purchase used equipment in order to save money. This may cause higher maintenance and repair expenses. has opted to purchase used equipment in order to save money. This may cause higher maintenance and repair expenses. Saskatchewan is a long distance away from larger markets, costs to ship the final product to larger centers across North America will be high.

AgEc 75.6 College of Agriculture & Bioresources, University of Saskatchewan SWOT Analysis Human Resources StrengthsWeaknesses has a low labor requirement, this will decrease salary expenses. has a low labor requirement, this will decrease salary expenses. Plant workers do not need to be extremely educated in the area of pasta production. is located in an area with a high labor population. Therefore employees should not be hard to come by. is located in an area with a high labor population. Therefore employees should not be hard to come by. employees will receive training from a fully qualified engineer who is familiar with the pasta processing equipment employees will receive training from a fully qualified engineer who is familiar with the pasta processing equipment Low plant employee salaries do not intrigue people to come and work is a new company that has no reputation for a quality working environment. is a new company that has no reputation for a quality working environment. Sales manager and operations manager must be educated in their respective areas in order for it to become successful.

AgEc 75.6 College of Agriculture & Bioresources, University of Saskatchewan SWOT Analysis Financial Resources StrengthsWeaknesses Low equipment costs due to the fact that equipment has been previously used. already has several interested investors that will contribute to the initial start up. already has several interested investors that will contribute to the initial start up. Due to low cost of living expenses in Saskatchewan, employees will be attracted to join the Saskatchewan workforce. This will create an even larger work force to choose its employees from. Large initial investments required. Need a high rate of return in order to cover initial start up costs. If there are not enough private investors to cover costs, further financing from a loan institution will have to be considered.

AgEc 75.6 College of Agriculture & Bioresources, University of Saskatchewan SWOT Analysis External OpportunitiesThreats Large demand for pasta products, huge potential for egg noodles to replace some of that consumption. Consumers are looking for products that are healthy and are a part of a well balanced diet. It will be catering to these consumer requests. Large amount of pasta processing competitors already out in the market. Consumers are not informed about the benefits of egg noodles over regular pastas so may not make the choice to switch over to egg noodles must take care to follow all government policies especially when it comes to shipping regulations of non egg products. must take care to follow all government policies especially when it comes to shipping regulations of non egg products.

AgEc 75.6 College of Agriculture & Bioresources, University of Saskatchewan Market Analysis Pasta consumption is constantly increasing Need to inform consumers of benefits over other pasta choices In order to follow consumer trends, it has opted to incorporate Omega-3 fatty acids, zero trans fats and pea hull flour into their egg noodles

AgEc 75.6 College of Agriculture & Bioresources, University of Saskatchewan Competitors

Marketing Strategy Sales and Profit Objectives Channel of Distribution –Wholesale distributor Klondike Foods Inc.

AgEc 75.6 College of Agriculture & Bioresources, University of Saskatchewan Marketing Plan Budget

AgEc 75.6 College of Agriculture & Bioresources, University of Saskatchewan Financial Plan

AgEc 75.6 College of Agriculture & Bioresources, University of Saskatchewan Financing

Dividend Policy

AgEc 75.6 College of Agriculture & Bioresources, University of Saskatchewan Production Costs

AgEc 75.6 College of Agriculture & Bioresources, University of Saskatchewan Sensitivity Analysis