Turning Community Into Brand Advocates Joblab.com | @aidancramer | @joblab | aidan@joblab.com

• Importance of Our Community • Fundraising Growth Hacks What’s included • Background to JobLab • Importance of Our Community • Fundraising Growth Hacks • Growth as Culture

Background

Community Insights JLT

Fundraising 1.0 VC’s Angels Network N/a

Fundraising 1.0 1. VC 2. Angels 2. Other VC’s Angels Network N/a

Fundraising 1.0 1. VC 2. Angels 2. Other 🙅‍♂️ VC’s Angels Network N/a

Fundraising 1.0 1. VC 2. Angels 2. Other 🙅‍♂️ 👍 VC’s Angels Network N/a

Fundraising 1.0 1. VC 2. Angels 2. Other 🙅‍♂️ 👍 🤷‍♂️ VC’s Angels Network N/a

💡 Fundraising Pivot Community By nurturing our community we had built an army of advocates pushing out campaign forward Landing page -> Added a typeform

Crowdfunding Community JLT Successful launch & hit target in 48 hours.

Crowdfunding Community 2. Angels 3. JLT

Community 2. Angels 3. Crowdfunding Prospects Outreach Email Capture Qualification JLT Closing

Community 2. Angels 4. 3. Crowdfunding PR Prospects Outreach Email Capture 3. Qualification JLT Closing

🚫🚫 🚫🚫 Community 2. Angels 4. 3. Crowdfunding PR Prospects Outreach Email Capture 3. Qualification 🚫🚫 JLT Closing

Culture of Growth Most important of all is to be part of the community yourself. My co-founder, Matt, and I were those graduates, coming into the job market only to find it wasn’t what we thought it would be. We know what it’s like to feel let down by recruiters, to be treated as expendable units, to be denied meaningful work. When we speak to our community—both employers and candidates—we know we’re united by a vision of the future.

Joblab.com | @aidancramer | @joblab | aidan@joblab.com