2016 Annual Meeting Update Membership, Marketing and Communications Committee Chair: Georgie Cusack, MS, RN, AOCNS® National Heart, Lung and Blood Institute, NIH

Committee Members Jennifer Allison, NIHR WTCRF Southampton UK Laura Baker, Institute of Translational Health Sciences, Seattle, Washington Brian Beardslee, The Dana-Farber Cancer Institute, Boston, Mass, Board of Directors Liaison Amanda Bray, Blood Cancer Network, Ireland (BCNI) Gordon Hill, Glasgow Caledonian University, UK Terry Jeffs, Georgetown University, Clinical Research Unit, Washington, DC Mary Jackson, National Heart, Lung and Blood Institute, NIH, Bethesda, MD Catherine Ricciardi, MIT Harvard Catalyst CTSA, Boston, Mass Here are the members of the MMC Committee. I want to take this time to thank them for their hard work and continuing support of this committee.

2016 Goals Increase IACRN Membership Retain IACRN Members Two main goals for 2016-Increase IACRN Membership and Retain IACRN members

Accomplishments Membership We have 252 current active members, 12 countries 6 levels of membership Working on developing metrics to better capture demographics Sending letter to lapsed members to rejoin 5 year pins distributes again this year Resourcing a membership table at the conference this year. We have 252 current active members from 12 countries. If you view our infographics , you will see the countries that are represented. We continue to have six levels of membership. We are working on developing metrics that we can use for tracking outcomes as we continue to grow as an organization. We are in the process of sending a letter to lapsed members to reengage them as we are now considered a speciality practice. We again this year are providing 5 year pins to those who have been a member to five years. We have 22 members celebrating 5 years with IACRN. I would like to take this time to recognize the 5 nurses who are in our audience who should have received a pin in their bag: Diane Branham Rita Devine Cheryl Fisher Kathleen Grinke Kathy Hall The other members will be sent the pin as a token of our appreciation of their support for the organization. We are resourcing a membership table at the conference this year. Stop by and pick up some membership brochures to take back with you for colleagues. You can also have them go to the iacrn website where they are readily available for printing.

Accomplishments Marketing and Communications XXX Continuing to develop marketing strategies with board to raise awareness around Clinical Research Nursing Modifying list of marketing materials highlighting benefits of joining IACRN (website, brochure, poster display, FAQ sheets) Providing educational forum on leadership development opportunities within a professional organization Providing session on leading change within a professional organization XXX In terms of marketing, we continue to develop marketing strategies with board to raise awareness around Clinical Research Nursing Modifying list of marketing materials highlighting benefits of joining IACRN (website, brochure, poster display, FAQ sheets) Providing educational forum on leadership development opportunities within a professional organization Providing session on leading change within a professional organization

Accomplishments Marketing and Communications Updating website links Facilitating “In the Loop” newsletter Increasing social media platform Twitter-594 followers; 3 twitter chats-90 participants, 951 tweets Linked In-793 members Facebook-698 followers Website-77 discussion topics Updating website links Facilitating “In the Loop” newsletter and may be seeking volunteers to assist in developing short articles. Increased social media platform Twitter-594 followers; 3 twitter chats-90 participants, 951 tweets Special shout out to Gordon Hill, Jennifer Allison and Kate Donovan who have spearheaded this initiative Linked In-793 members Facebook-698 followers-Thanks to Amy Sbrolla for updating Facebook and adding photos from past events Website-77 discussion topics

Ideas for 2017 Goals Collaborate with other committees to enhance recruitment efforts for each committee Continue to expand website, “In the Loop” and social media platforms Develop budget for increasing visibility of MMC members and/or marketing materials at local, regional, national and international events

Ideas for 2017 Goals Provide leadership development and mentorship to individuals who want to participate locally, nationally and internationally Create open forum for members to provide suggestions for membership and marketing opportunities

Contact Information Georgie Cusack-Chair-MMC Committee Georgie.cusack@nih.gov @cusackgeorgie 301-451-1167