Weekly Webinar Amy - Hi everyone, and welcome to this week’s live Vendasta webinar, coming from Saskatoon, Saskatchewan, Canada. If you can hear my and see my screen okay, send me chat! I want to know.. What is your favourite colour? [read chats]

How to Sell SEO Amy

Amy Gill Director, Go-To-Market Marketplace Amy My name is Amy

Janessa Yeomans Demand Manager, Marketplace Amy

Looking to grow your revenue? Vendasta’s Marketplace offers best-in-class digital products and services for you to sell to local businesses. We’ve done all the work for you to bring together the best solutions and negotiated great rates. Marketplace provides your clients with valuable marketing and advertising tools while growing your revenue! Amy - Marketplace is your single source of truth for all products that Vendasta offers. The Marketplace team works hard to bring together the best solutions and the best rates, for you, our partners.

Where? Head to the “Marketplace” tab in Partner Center. Company name Head to the “Marketplace” tab in Partner Center. Live demo, later! Amy - Access to Marketplace lives right in Partner Center. In the navigation on the left, go to Marketplace and then Products to start shopping.

Every product is a new revenue stream! Amy - And every Marketplace product is an avenue for additional revenue for your agency.

So, why is SEO important? Janessa - So, why is SEO important?

Consumers Start the Buying Process Online Are they finding your clients’ websites? Janessa - We all know that consumers start the buying process online. When they do that, are they finding your clients websites?

Why do your clients need to be on the first page of Google? PAID ADS 81% of consumers search online before buying Purchases begin with search! Prospective buyers search online for helpful product information, price comparisons, and trustworthy reviews. (Adweek) LOCAL & MAPS 84% of clicks are organic Searchers skip advertisements and click on organic search results to find what they’re looking for. ORGANIC Janessa Why do your clients need to be on the 1st page of search engines like Google? Because nearly every customer out there who is looking for local products and services starts the buying process online. Think about how huge that is! And they skip past the paid advertisements and go straight for the organic search results. That means if the businesses isn’t on the 1st page of search results, they’re out of the race before it even starts. Potential customers may never even know the business exists. [read quotes]

How do you clients get to page 1 of Google organically? Janessa

SEO—it’s easy! SEO stands for search engine optimization And it is the work that goes into a website to get it to appear on the first page of Google search! 1. 2. 3. YOUR CLIENT a Janessa The most basic way to describe SEO is this: It’s the work that goes into a website to get it on the first page of Google. It’s about making sure that search engines like Google place your clients website on the first page of results when potential customers are searching for their product or service. Work is the key word. Most businesses don’t have the time for this extra work and need outside help. The reality is that SEO is complicated and most people don’t have the knowledge or the time to do it on their own.

How to Sell SEO Janessa Amy - Hi everyone, and welcome to this week’s live Vendasta webinar, coming from Saskatoon, Saskatchewan, Canada. If you can hear my and see my screen okay, send me chat! I want to know.. What is your favourite colour? [read chats]

1. 2. 3. YOUR CLIENT a Janessa Start with the Snapshot Report, a personalized report that shows how a business looks online. It compares a business' online presence to others in the industry and signals which ones are interested in digital solutions.

Can consumers find you in search? Janessa And NEW to the Snapshot Report, is the SEO section - use this to start prospecting to both your current and potential clients. Send it out as a on-off, or use the pre-built Marketing Automation campaigns to send a prescriptive campaign directly to your prospects

Can consumers find you in search? Brand-new SEO category Show your prospects how their SEO stacks up against their competitors’. Compare: Keyword overlap: How similar your prospects are to their competitors, based on shared SEO keywords. Number of keywords: The number of keywords for which your prospects and their competitors show up in the top 50 search results on Google. Monthly clicks: The estimated number of clicks your prospects and their competitors get from all of their organic keywords. Monthly value of clicks: The estimated value your prospects and their competitors are getting from all of their organic keywords. Janessa [read slide]

MarketGoo website scan First, by understanding the website’s SEO issues Generate the free SEO report, which will show how the site is performing across important SEO categories such as keyword rankings, site loading time, content mix, social activity, and usability on mobile devices. Plus, MarketGoo submits the website to the major search engines. MarketGoo scans over 230,000 sites every day! Janessa [read slide]

Partner Center Marketplace Products MarketGoo Janessa Now, there are a couple places where this “free” report is available to you, our partners. The first is right within the MarketGoo product page. When you log into Partner Center, head to the Marketplace section, Products tab and go to Marketgoo. About halfway down the page, simply fill in these four fields to get the report. Remember, this report is not going to be sent to the business, it will be created right there in a few seconds, for you to use when prospecting.

www.vendasta.com/marketplace/marketgoo Janessa The second place this free report exists is on our website. www.vendasta.com/marketplace/marketgoo

MarketGoo Amy

How does MarketGoo improve SEO? Next, start improving the site’s SEO—MarketGoo will tell you exactly how You or your client Customized, easy-to-follow steps to start improving the site’s traffic, visibility, and Google rankings Clear, step-by-step tasks and recommendations in plain English that don’t require a marketing expert or computer programmer to implement Learn about SEO while improving the site! Amy After the free SEO report is run, MarketGoo the product (once purchased) shows what needs to be improved on the site and most importantly how. It gives you customized, easy-to-follow steps to start improving your site’s traffic, visibility and Google rankings right away. You’ll get clear, step-by-step tasks and recommendations in plain English that don’t require a marketing expert or computer programmer to implement. You’ll learn about SEO while you improve the site!

MarketGoo runs over 100 expert checks and verifications How? Review the site MarketGoo runs over 100 expert checks and verifications Overview of any major technical errors Small, important changes for improvement Evaluate site size and speed Monitor every 24 hours Amy Let’s go through the different sections or ways that MarketGoo can help you fix the site. Think of it like a really specific but easy task list. MarketGoo runs over 100 expert checks and verifications that give you the big picture on the website’s marketing effectiveness. By presenting you with an overview of any major technical errors, coupled with small but important changes you can make to improve performance, MarketGoo aim to take the website to the next level. There are elements such as the site’s size, speed and errors which contribute to visitors’ experience. In this area, we will optimize all these elements as the first step in reaching a good position in search engines. Site speed and website performance are both very important ranking factors and you have to make sure your website loads fast enough.

How? Optimize for search MarketGoo submits the website to the major search engines—Google, Yahoo!, and Bing Continuous checks to see where the site ranks in web searches List of pages from the site that have yet to be prepared for optimization by associating them with a specific keyword List of pages that you have already associated with a keyword Amy MarketGoo submits your website to the major search engines (Google, Yahoo!, and Bing), and continuously checks to see where the site ranks in web searches. In this area, we will focus exclusively on what your website can do to make itself more attractive and relevant to search engines. The tasks you will complete here will help your potential visitors to identify what it’s about, so it’s all about accurate and concise details. We provide you with a main table where you will see 2 tabs: one contains the list of pages from your site that you have yet to prepare for optimization by associating them with a specific keyword, and the other tab contains the list of pages that you have already associated with a keyword, thus preparing it for optimization. Keywords and optimization are two concepts that tend to be confusing and overwhelming (even for experienced users!), and our aim here is to not only aid you in making each page on your site attractive to users and therefore search engines, but also to educate you on why you should take a certain approach and how potential visitors are searching for your page. The good news is that we will check your pages after you optimize them, so you can keep improving your SEO.

How? Check the content MarketGoo offers recommendations that will make the site more interesting Tasks that are critical to the site’s optimisation Content with attractive design also needs be helpful, relevant and well-written Create new content consistently More code than content? No blog? Amy MarketGoo takes a look at the types of content on your website plus the frequency with which you make updates, and offers recommendations that will make your site more interesting — both to visitors and search engines. In this area you will focus on tasks that are critical to your site’s optimisation. As in the other areas, we are concerned that you offer a good user experience, and that search engines notice that your site seems built for people and not search engines. Content is a main pillar of your site, and even if you have an incredible and attractive design, this alone won’t convince search engines or users that you are what they are looking for, or better than your competitors. You have to show it, and the best way is through helpful, relevant and well-written content. If you have very little visible content compared to the amount of code, or don’t have a blog, it is harder for the search engine to recognize it as a useful or credible site. We stress to our users that they create content that makes sense and doesn’t just pile on keywords; we offer guidelines and recommendations in order to craft the best possible content. Likewise, it is important that commit to creating new content consistently; this is one of the more work-intensive areas, and as such it will also have a very high impact on your site’s rankings. It is important that our users understand that there is a difference between consistent content generation and frequent content generation. While it is great if a site is pumping out a ton of high quality content, it is important that this be part of a larger strategy – this means sticking to the strategy and content schedule you’ve laid out. If one week you publish every day, and then don’t create any new content for a month, there is a problem. We will help you create and stick to a content schedule. Creating at least one piece of quality content per week is a winning strategy for your web marketing.

How? Adopt mobile MarketGoo evaluates how well your website functions on smartphones and tablets Advice to ensure the website is speedy and easy to use on mobile Eliminating unnecessary design elements Offering website visitors the information they are looking for as quickly and easily as possible Amy MarketGoo evaluates how well your website functions on smartphones and tablets, then provides advice to ensure your website is speedy and easy to use on mobile. In this area we will focus on actions that improve your site’s mobile performance. This is especially important because most mobile visitors expect a responsive, customised site and a faster experience than a regular site. It is likely that a significant percentage of the traffic to your site come from mobile devices, so it is critical in order to engage these visitors. Pay special attention to how your site looks in different mobile devices; if you were a visitor, would it seem appealing and easy to use? Whether you have never optimised your site for mobile devices, or you already have a responsive or dedicated design, using MarketGoo you will learn why this is critical for your website’s success and how it fits into your overall web optimisation strategy. We will guide you through eliminating unnecessary design elements and offering your potential visitors the information they are looking for as quickly and easily as possible.

How? Increase popularity MarketGoo gauges the website’s “popularity” How to boost the number of inbound links High quality (credible) links pointing to it (recommending it), and in turn it also has links towards high quality sites Earn trust and authority with search engines Amy MarketGoo gauges your website’s popularity and gives you steps to climb higher in search rankings, such as how to boost the number of inbound links you have from other websites. As in all the work areas within our tool, we work to increase your knowledge of the ideas and concepts behind a site’s popularity, and why it plays a role in your site’s success. How your website becomes popular is similar to the concept of being ‘popular’ socially. Think of the way a person looks for ‘social proof’ to guide their actions in ambiguous situations, you may know it as “following the crowd”, and experience it yourself when you ask your friends (whom you consider credible) for recommendations on a product or look through reviews before purchasing. In a similar way, your site gets ‘social proof’ when it has high quality (credible) links pointing to it (recommending it), and in turn it also has links towards high quality sites. This is one way search engines can evaluate your popularity; the more other ‘popular’ sites refer to it, the more credible your site must be! MarketGoo will help you to earn trust and authority with search engines, and guide you through the process of obtaining external links to point to your site. Is it important to avoid any spammy tactics, looking like spam, and making arrangements to exchange links with disreputable sites. In this area, we will work together to steadily increase the popularity of your site and ensure you get found by your potential visitors. You will always be able to see a snapshot of the total number of links pointing to your site, as well as a historical view of your number of backlinks.

MarketGoo looks at social engagement and activity How? Be social MarketGoo looks at social engagement and activity Pointers to improve social media visibility Generate leads, and increase awareness of the brand Drive traffic back to the site How many times has the site been shared? Amy While there are many diverse opinions on what role Social sites play in helping your search rankings, it is undeniable that many of your potential site visitors will not only search for you on social media platforms, but these will also end up redirecting visitors to your website. MarketGoo looks at your activity and user engagement on Twitter, Facebook, and Google+, and gives you pointers to improve your social media visibility. You will also be able to see how your competitors are faring on the same channels, allowing you to set a benchmark for your performance and focus on making these channels work for you. In this area, you will establish and optimize your presence on social media. Being present on the most important social channels is just as important as your activity on them. They will help you generate leads, and increase awareness of your brand. It is important that your activity on these channels be frequent and consistent. The tasks you complete in this area will all help you in driving traffic back to your site. Take notice of how much and how often your website is being shared across social media. Remember that these do not refer to the size of your community and are not the number of ‘Likes’ or ‘Followers’ you have, but rather how many times your site has been shared. Your site being shared is an important indicator of whether it contains information of value to visitors, and they think it will be a good resource for others in their network.

How does it work? Website audit We scan the user’ site with a comprehensive technical analysis Health check We provide an implementation plan with basis issues like speed, security, html tags, and more. Keyword research We guide the user to choose a list of keywords with tailored and specific recommendations Optimizing existing pages We help the user to optimize existing content for the list of keywords Creating new pages We help the user to keep optimizing the new content for boosting organic traffic Amy

Selling MarketGoo Quick recap! DIY product, can be managed by you as a DIFM if you wish! Low price point, low budget friendly Instructional, educational, prescriptive, step-by-step Good for beginners, easy to understand Packages well with hosting or domain purchase Amy brings in Janessa

Selling MarketGoo Quick recap! “I have some technical aptitude but not enough for tools that are geared for developers and more savvy users. I am an overworked small business owner and not a web developer. As such I need a tool like MarketGoo that seems to have targeted small business owners as the primary users.” “It can be very difficult to piece together where your website is failing. MarketGoo shows me exactly what needs improvement and how to optimize it, specifically in terms of content and SEO. Those are the most valuable features to me because it helps me to improve my own efficiency.” Amy

Boostability Amy

Boostability Hey, business owners! We make it possible for businesses to compete online by moving their websites higher in local search rankings. Why is it important to rank well on sites like Google and Bing? Because over 80% of consumers search online before making a buying decision. Boostability helps websites rank higher, get noticed, and drive more sales. Hey, business owners! Get in front of potential customers first Raise your rankings Increase traffic As we all know! Amy

The entire SEO process Onsite Optimization Website Audit & Keyword Selection Offsite Optimization First Page of Google Increased Sales Real-time Reporting Amy Website Audit & Keyword Selection: The process starts with an audit of your current website and keyword selection. Our SEO specialists will perform an audit of your site to determine which keywords on Google will be the most beneficial for you. Onsite Optimization: We make sure that all of the onsite components of your website are correct. This will help visitors and search engines easily understand what you do and why you are relevant. Offsite Optimization: We promote your business online through high quality content, online business profiles and other time tested online marketing tactics. This will show your website visitors and the search engines that you are a trusted source for the product or service that you provide. Real-time Reporting: Our reporting is what sets us apart. You’ll have real-time access to your metrics, stats, and reporting so you can see the work that is being done and the progress your campaign is making. Improved Rankings: Our goal is that your website reaches the first page for the keywords that we selected. As we continue to optimize your site and build more links from trusted sources, your own site begins to rise in the rankings on Google and other search engines. Increased Sales: By increasing your rankings, you’re increasing your traffic, which will ultimately lead to an increase in leads and sales for your business. Improved Rankings

How we do it Website Optimization We perform a full-service cleanup as well as exhaustive upgrades to the code and user experience. Business Profile Development To make sure Google and prospective customers know that your business is active, we create and maintain up-to-date profiles on trusted online business directories. Keyword Optimization It takes a lot to rank well for a keyword, so we do exhaustive research to find the very best ones. Link Portfolio Development Get the word out about the business. We help by creating a diverse portfolio of links to the website and place them in strategic locations all over the web—on popular industry sites, news sites, blogs, articles, and more. Amy

How we do it Custom Content Creation We create and post high-quality content that will keep your website fresh and at the top of the search rankings and keep potential customers interested in your business. Ongoing SEO Consultation At Boostability, SEO is a team effort. You get a dedicated SEO Consultation Team of four to six specialists who get to know your business and your goals and build a campaign strategy from the ground up that will help you achieve those goals. Service and Performance Reporting We provide you with reports that show you at-a-glance how your campaign is performing as well as an in- depth review of all the work we’ve done on your behalf. Amy

Boostability Tailored to SMBs How long does it take? Business owners care about: Results Service Price We’ve built a full-service product that gets results without compromising service. Expect to see keywords climb the rankings within 2 to 3 months of service. By month six, nearly all of our client’s websites have reached the first page of Google for most of their selected keywords. Amy

Timelines 45 Days Site build, onsite optimization, and start building trust 3-4 Months You can see significant improvement in your rankings z 6 Months First page rankings within 6 months 6+ Months Ensure your grow and stay on top of competition and don’t drop off page 1 Amy In the early days of Google it was possible to reach the 1st page very quickly. But Google is smart and doesn’t let people cheat their way to the top anymore. Effective SEO takes time. You have to truly earn trust from Google. If someone has promised you 1st page rankings in a very short time, they’re either not being honest or their SEO methods are not on the up-and-up. Doing SEO the right way also builds equity in your website. While pay-per-click and AdWord campaigns can get results, that traffic stops as soon as your ads expire. With SEO you own that relevancy and trust that has been built with Google and it provides long-lasting results.

Selling Boostability DIFM service, product is reporting dashboard Quick recap! DIFM service, product is reporting dashboard Varying price points depending on how much work is required Consultative process, many touch points with the business Intermediate to advanced: Boostability team works with the client to understand their goals, but they perform all the work Packages well with website services or digital advertising Amy brings in Janessa

Selling Boostability Quick recap! “I own and operate a small business for which the majority of new business is developed through Internet marketing. We use paid search, but I need to be as efficient as possible with my limited marketing budget and so turned to Boostability to assist with our search engine optimization for improved organic search results. In particular, Boostability has been working on link building--a tedious task I hated (and therefore didn't do)--and without anything additional has lifted my site to first page rank on key terms. Not only has Boostability gotten excellent results for me, but I also really appreciate their professionalism that permeates throughout all our interactions, from an in-depth on-boarding process so they understood my business, to an easy to use dashboard that clearly tracks results, to the personal phone call they make to me each month to check in. Amy

SEO Network Amy

SEO Network Onsite and offsite SEO A fast and effective way to add high quality content with authority to any website. The Network will address important ranking signals used to determine the value and relevancy of a website for 10 keywords. The network will get your clients the content they need to rank and authority inbound links from competitors and businesses in their category. Amy

Optimize website search rank Here’s how… Onsite SEO The network will create for your clients the content they need to build a website that ranks. Offsite SEO The process of interlinking with industry related businesses starts right away. The backlink profile will become more relevant and authoritative quickly. 10 Keywords The new content pages are tagged and coded with 10 local and relevant keywords and optimized to appear in search. Reporting View progress on the search engines, all new links being generated, and where their link are coming from. Amy

SEO Network: How it works 1 ¯¯¯ The network code generates and integrates vital missing content pages. Relevant keyword related content is added with the new pages tagged and coded for 10 keywords. 2 ¯¯¯ Interlinking with industry related businesses begins. The Live Link Data Report shows links being generated, corresponding keywords, where the link appears, and relevancy score. 3 ¯¯¯ The system will actively watch for new relevant link partners daily and check to ensure the links stay live over time. Amy

SEO Network: How it works Campaigns are run on a monthly basis Quality content built to rank Optimized and backlinked 10 relevant keywords Live Link Data Report Shows links being generated, corresponding keywords, where the link appears, and relevancy score. SEO Network Panel login Client can receive their own SEO Network Panel login to view their progress on the search engines, links being generated, and where their link are coming from. Amy

SEO Network: How it works How the keywords work SEO Network: How it works Who picks the keywords? What types of keywords? Clients are encouraged to submit the localized keywords that are most important to them. Our team may submit keyword suggestions or revisions if a keyword list contains overly generalized or single word keywords. The goal is to mirror the phrase a searcher puts into Google. Over the years users have gotten smarter about their search queries. The average user knows that a non-descript search will return unhelpful results and thus the average Google search is usually a three word phrase. Better targeting in keywords leads to better performance in search results, higher conversion rates, and happier clients. Keyword related consultation is available. Amy

SEO Network: How it works Network Panel Reporting SEO Network: How it works See each business that links into your domain Track your Google, Yahoo, and Bing search engine positions as they progress with a weekly snapshot You decide how other business owners reference your company Amy

Selling SEO Network DIFM service, product is reporting dashboard Quick recap! DIFM service, product is reporting dashboard Varying price points depending on number of keywords “Set it and forget it” Intermediate to advanced: Behind the scenes work performed by SEO Network within their network Packages well with website services or digital advertising Amy brings in Janessa

? Amy - And now, it’s time to answer your questions! We’re gonna go on a quick hold for about a minute to let you all type your questions into the chat box. Talk to you again in a minute! Alright, thank you all for your questions! If there’s anything we didn’t get to, I will work with your Partner Success Manager to personally follow up with you.

Next steps... Was this helpful? 1 ¯¯¯ Go into Marketplace and enable products 2 ¯¯¯ Build packages (as a standalone or bundle) for your Store. 3 ¯¯¯ Contact your Partner Success Manager if you have any questions. partnersuccess@vendasta.com Amy - And now that you hopefully have all the information you need about Pingup Bookable, go into Marketplace and enable it! Build it into a package to display in your store and if you have any questions along the way, reach out to your Partner Success Manager.

Thank you! Amy Gill Marketing Manager, Marketplace agill@vendasta.com linkedin.com/in/amygillvendasta My name is Amy, and it was a pleasure hosting you today. If you ever have any questions about webinars, Marketplace.. Or really anything Vendasta related. I’d love to hear from you. Have a great rest of your week and we’ll see you again next week. Thank you!

Thank you! Janessa Yeomans Demand Manager, Marketplace jyeomans@vendasta.com linkedin.com/in/janessayeomans My name is Amy, and it was a pleasure hosting you today. If you ever have any questions about webinars, Marketplace.. Or really anything Vendasta related. I’d love to hear from you. Have a great rest of your week and we’ll see you again next week. Thank you!