“Belvedere Unfiltered Volume & Distribution through Off & On Premise Integration” Date & Location: October 10th, 2013 Elio’s Wine Warehouse & Restaurant R’evolution located in Royal Sonesta Hotel Action: Consumer Education & Cocktail Feature Consumer Education & Tasting held at Elio’s retail location All consumer’s who participated entered for a chance to win a free Belvedere Unfiltered shelf talker created using local Saint’s lexicon Belvedere Unfiltered cocktail at Conde Nast Traveler’s “Best New Restaurants in the American South”, Restaurant R’evolution Belvedere Unfiltered Saint’s inspired “Redemption” martini featured through football season “Redemption” martini featured on R’evolution’s Facebook page The “Redemption” martini is served up with a bleu cheese stuffed black olive dusted in gold leaf Bar staff was trained and Saint’s tickets incentive put in place Objective: 360 degree integration between off and on premise Drive velocity on premise through retail raffle and restaurant cocktail feature Drive off premise velocity through exposure in luxury restaurant setting and concise communication of brand merits at point of sale Results: 6 (9L) cases sold in to Elio’s Wine Warehouse 18 bottles sold through at Restaurant R’evolution during first 2 weeks of feature! Based on quality of Belvedere Unfiltered and success of sell through, Belvedere Unfiltered has been added hotel-wide Shelf Talker at Elio’s Gloria Wagner-Louisiana

Story of Quality and Pedigree leads to Big Red Distribution Success Date & Location: Sept-October, Louisiana Action: Telling the story of heritage and pedigree Clear communication of brand benefits 6 Waitstaff education sessions held Objective: Distribution and activation Account Education Results: 15 New placements gained 64 bottles sold! 11 placements shipped, 4 pending reprint 6 Cheval des Andes, 3 Terrazas SV malbec, 4 Numanthia Tinto, 1 Termanthia, 1 Cloudy Bay Tekoko Gloria Wagner-Louisiana