2017 Annual Meeting Update Membership, Marketing and Communications Committee Chair: Georgie Cusack, MS, RN, AOCNS® National Heart, Lung and Blood Institute National Institutes of Health

Committee Members Georgie Cusack, Chair, National Institutes of Health Bethesda, MD Jennifer Allison, NIHR CRF Southampton UK, Laura Baker, Seattle Children’s Research Institute, Seattle, Washington Brian Beardslee, The Dana-Farber Cancer Institute, Boston, Mass Amanda Bray, Blood Cancer Network, Ireland (BCNI) Here are the members of the MMC Committee. I want to take this time to thank them for their hard work and continuing support of this committee. We try to tap into the strengths of each member of the committee.

Committee Members Gordon Hill, Glasgow Caledonian University, UK Terry Jeffs, Georgetown University, Clinical Research Unit, Washington, DC Mary Jackson, National Heart, Lung and Blood Institute, NIH, Bethesda, MD Catherine Ricciardi, MIT Harvard Catalyst CTSA, Cambridge, Mass Cameron Sze, DFCI, Harvard Boston, Mass

2017 Goals Promote awareness of IACRN Increase Association membership Disseminate the organization's initiative and innovations to the clinical research community

Nominal Group Brainstorming Revamp website Expert marketing PR campaign Leadership Development Local outreach Local networking In the Loop Social media-Twitter/Facebook Creating a budget Networking with other committees At our annual meeting last year, we used a nominal group technique to prioritize our top ten goals.

Accomplishments Membership 6 levels of membership Full 1 year Associate Associate 2 year Student Developing Country We continue to have six levels of membership.

September 2016-October 2017 Data Current active members-247 from 12 countries New members-14 Pending members-32 Lapsed members-73 Current active members-342 from 12 countries New members-14 Pending members-19 Lapsed members-39 Lost Israel, Saudi Arabia, Switzerland Picked up –Australia, Ethiopia, Indonesia

Accomplishments Printable Application online Developed monthly metrics to better capture demographics Finalized and sent letter to 250 members who had lapsed since 2014 to highlight our recent accomplishments and to encourage them to rejoin IACRN Will distribute 5 year pins again this year-18 eligible members Placed a printable application online We have collaborated with Kasselin to develop metrics that we can use for tracking outcomes as we continue to grow as an organization. We finalized and sent a letter to lapsed members to reengage them since we are now considered a speciality practice. We again this year are providing 5 year pins at the conference. We have -___members celebrating 5 years with IACRN. I would like to take this time to recognize the___nurses who are in our audience who should have received a pin in their bag: The other members will be sent the pin as a token of our appreciation of their support for the organization. We are resourcing a membership table at the conference this year. Stop by and pick up some membership brochures to take back with you for colleagues. You can also have them go to the IACRN website where they are readily available for printing. We have mints , pens, and gumballs for your enjoyment as a token of our appreciation.

Membership Campaigns Grab a member and go campaign expanded to 6 months Earn a free IACRN membership 5 members=free membership Winner of Grab and Go was Marlene Kerns. She was unable to come so we drew another name and she didn’t return our email. Free IACRN membership to

Accomplishments Marketing and Communications XXX Continuing to develop marketing strategies with board to raise awareness around Clinical Research Nursing Reviewed list of marketing materials highlighting benefits of joining IACRN and added separate section for marketing materials on website Continue to expand website, “In the Loop” and social media platforms XXX In terms of marketing, we continue to develop marketing strategies with the board to raise awareness around Clinical Research Nursing Reviewed list of marketing materials highlighting benefits of joining IACRN (brochure, value of CRN, twitter, committee interest form, poster display) Providing educational forum on leadership development opportunities within a professional organization Providing preconference on leadership development

Social Media Platforms Twitter-594 to 939 Facebook-698 to 862 Linked In-793 to 804

Website Updated all nonworking links and typos on current website Standardized font Worked with committees to update sites with current info Added marketing link to highlight tools that individuals can use to market organization Membership brochure Value of CRN Committee Interest Form Twitter Step by Step instructions Membership brochure Value of CRN Committee Interest Form Twitter Step by Step instructions

Website Cameron Sze worked with Kasselin, Meg and Kate to redesign website Reviewed platforms and software available within $2500 budget Used Wix platform to redesign new information onto website Added several new features and professional layout Adding Blog capabilities for networking with colleagues

In the Loop Highlighting authors of CRN articles Mary and Cam are also working on the In the Loop publication Highlighted each committee to enhance recruitment efforts for each committee Added Member Spotlight each month Encouraging members to submit publications, presentations and other outreach efforts Highlighting authors of CRN articles Highlighted all committees to encourage membership and to keep members abreast of continuing projects Member spotlight each month Gwen Wallen-NIH Kristen Legor-Dana Farber Xiaokun Liang-Global Health (China) Laura Baker-Pediatric CRC-Seattle Washington Swapna Kunhunny and Debra Salmon from the UK The Evolving Professional Identity of the Clinical Research Nurse - A Qualitative Exploration”.

Outreach initiatives Several MMC members participated in marketing initiatives for conference and to raise awareness around CRN Gordon and Jen hosted twitter chats and are collaborating with our colleagues in the UK and Ireland MMC Social Media Survey results- Cam, Mary, Terry and Cathy Conference Committee-Brian and Laura Co-presented webinar on role of APN in CRN and preconference on leadership development Created an open forum for members to provide suggestions for membership and marketing opportunities-MMC

MMC Survey Results Provided preliminary results to MMC Board Lots of data for all sections MMC Committee presented at MMC education session on Wednesday evening Cam, Mary, Cathy R. and Terry presented survey data and expand on opportunities to serve

2017 Initiatives Continue to increase membership to 500 by 2020 Continue to collaborate with IACRN board and committees to highlight their accomplishments and keep you abreast through social media forums Collaborate with additional organizations to raise awareness around Clinical Research Nursing

Contact Information Georgie Cusack-Chair-MMC Committee Georgie.cusack@nih.gov @cusackgeorgie 301-827-1323