"I want to put a ding in the Universe."

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Presentation transcript:

Start with WHY: How Great Leaders Inspire Everyone to Take Action Simon Sinek

"I want to put a ding in the Universe."

Manipulation Price Promotions Fear Aspirations Peer Pressure Innovations & Features

The Golden Circle WHAT How WHY

The Golden Circle What Neocortex How Limbric Brain Why

Table Questions Question 1: For advisors-Choose one at the table and figure out what is your cause-purpose-belief (your Why) and how do you translate this into your marketing and messaging. Question 2: Working with our clients how can we as consultants determine their cause-passion-belief and how this is or is not driving their company and behavior. Question 3: Give us a shining example of a company with a fuzzy or no Why and what the repercussions of only having a What and How. Question 4: Give us 2 examples of companies with a strong Why and what that Why is.