RESOURCE MOBILIZATION Prepared by: Ms. Shruti aggarwal Asstt. Professor Department of Management SGRRITS

What is resource Mobilization The process of getting resources from service providers using different mechanisms to implement the organization work. It allows the resources to be given to those in need It includes that non-financial resources which are important Certain resources are generated by the NPO rather than accessed from other sources

What can be done Analyze the strengths and weaknesses of your existing resource Identify appropriate resource providers Develop and maintain relationships with the funders and resource providers Write effective funding proposals Mobilize non-financial resources Identify potentially profitable income generation opportunities Be able to do resource mobilization plan

KEYS TO SUSTAINABLE RESOURCES Prioritizing Involves identifying what you are going to offer vs. not exclude what can’t do/what others do best. Consider how to make the most impact 2. Positioning Understand the community you serve market(,problems, needs, challenges, services currently used and why (demand) Understand the donor environment-range of donors requirements, focus areas (resource availability

Keys to sustainable resource-continuation 4. Strategy alignment The overall strategy gives direction to other aspects-financial, human resources, operations Ensure strategic alignment Example: If strategy is HIV Prevention strategies, financial strategy can focus on specific funders and their particular requirements If the strategy is too broad may not be able to offer good quality service or meet funder requirements and develop good funder relationships Secure and nurture funding sources Research various donor strategies and SHIFTS in focus Align donor targeting with own strategy Focus networking Understand funder requirements

Keys to sustainable resource-continuation Understand funder requirement internal skills and capacity to meet funder requirements Consider independence-opportunities for self sufficiency/Income generation Routine information gathering-donors, partners and community e.g. who the funders are in your area of work? Be aware of shifts, change in environment. Focus may move from Rx to prevention