Multi-Level Marketing: Global Onboarding for Multi-Level Marketing: Problems Solved! Steve Lee Co-Founder, Studio Executive September 20, 2018

Mary Kay: Case Study 2 “Winner of numerous awards for Micro Learning” Business Need: Create an engaging, intuitive online university for new beauty consultants to help them learn, perform and excel on a day to day basis. Fully Blended Solution: e-Learning modules Motivational videos Social Learning Collaboration Facilitated conversations Job aides Results: Over 3.2 million engagements Significant increase in completion rates and user satisfaction Quick, easy to create, update and maintain content repository “Winner of numerous awards for Micro Learning” 2

What Specific MLM Training Problems Existed for Mary Kay ? The previous training approach lacked: Focused, Multi-Dimensional and Accessible Content True Engagement (Perceived Value) Adaptive Learning Cost Effective Creation and Maintenance I think it becomes easier to “define” microlearning when we consider why it’s trending. Microlearning is associated with: Small, focused content or activities (just in time training, performance support, complete during “transition” times) Spaced practice (notifications help with this) Repetition (always available, in your pocket, multiplatform) More user data Not all of these are GOOD ideas, as with any design, it depends on your goals…but mobile makes it possible, and that’s a big reason why interest in microlearning is growing.

Artificial Intelligence Need: Focused, Multi-Dimensional Content Online Social Augmented Reality Micro Learning Portals Strategy Communities Of Practice Games & Gamification Search Engine Career Mapping Mentoring Programs Social Learning Assessments LMS LCMS Curriculum Planning Expert Facilitation VILT Web-Based Learning Artificial Intelligence Skills & Certificates Learning Strategy Business Simulations Social Learning Adaptive Learning Authoring Tools Learning Operations Personal GeoPresent Support ILT Mobile Learning xAPI Analytics Embedded Performance Support Job Aids Virtual Reality Learning Record Store Online Help Mobile Apps Sensory Devices SIMS Technology On-Demand Mobile

Solution: Mobile Enabled Micro Learning Types of Activities Interactive Motion Graphics Video Player with Assessment Capabilities Presentational Overviews Content Scavenger Hunts Strategy Creation Human Interactions Process/Procedures Ordering/Sorting/Matching Simulations Assessments Resources Short Short enough so that completing them “on the go” doesn’t negatively affect the learning experience. Focused A curriculum may be comprised of many individual events, but each one is focused on a single skill or topic. Multi-platform Access when, where and how it is needed.

Need: True Engagement MOTIVATIONAL ORDERED VALUE/PRIDE Primary rationale to introduce, peak interest, create desire, establish value or prepare for what is next. ORDERED The creation of a useful adaptive flow, progression, escalation for the curriculum. VALUE/PRIDE Creating the sense of time-based return on investment. Drives referrals.

Solution: Engagement Through Design Design Aspects Extrinsic Motivation – Gating, Incentives, Promotional/Viral Intrinsic Motivation – Perceived Value Ordered – Just In Time Learning and Resources Value/Pride – Authentic Assessments

Need: Adaptive Learning Requirements Dynamic Personalized by Need Personalized by Progress Personalized by Choice

Solution: Personalization Creation and/or Selection of Learning Paths Value Through Relevance Goal Setting Using the Power of Social (Coaching, Mentoring)

Need: Cost Effective Creation, Delivery and Maintenance Editable Responsive Design Frameworks Standardized Lesson Structure Interactions Templates Customized Interactions Delivery on all devices External Content to allows for ease of maintenance and new content creation

Solution: Fully Responsive Framework The content (text, graphics, movies) and logic is completely separated from the code (HTML5). Editing is done via content grids that allow for easy modification of that content.

Q&A Steve Lee Co-Founder, Studio Executive January 17th, 2018

Thank You! Steve Lee Co-Founder, Studio Executive January 17th, 2018