Tax Reform Impact on Business Golf

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Presentation transcript:

Tax Reform Impact on Business Golf April 13, 2018 NGF Golf Participation & Engagement Study

Size of the Prize How big is business golf? 4.7MM Business Golfers 25MM Business Rounds About a third of employed adult golfers play at least some business golf – either as a host or a guest. Business golfers report playing ~16 rounds per year – about 20% less than the national average – They are working! - They estimate that a third of their total rounds are business golf Calculation: 21MM adult golfers; 70% employed full/part time = 14.6MM employed golfers 32% play business golf = 4.7MM Average of 16 rounds (total), of which about a third were business golf, or 25MM rounds (~5% of all rounds) 32% of employed adult golfers ~5% of all rounds Q: Have you played golf for business purposes in the past year?  Business purposes include golf with customers/clients/business prospects/colleagues, etc., for the purpose of business development or relationship building. Q; Approximately what percent of your golf last year was for business purposes?

Tax Law Implications Three out of four business golf rounds are potentially impacted by the new tax law Three-fourths of business golf rounds (19MM) are potentially impacted by new tax laws eliminating entertainment deductions (those that were previously reimbursed by an employer, or taken as a deduction on a personal income tax return.) Calculation: 77% of 25MM business rounds = 19MM rounds potentially impacted Q: Of the business golf you played, what percent of the time were you the one entertaining clients/customers/etc. vs. you being the one being entertained? Q: Did your company reimburse you for any or all of your business-related golf expenses last year? Q: Did you take an itemized deduction for any unreimbursed business entertainment expenses (including golf) on your personal Federal income tax return last year?

Tax Law Potential Impact on Rounds Q: What impact, if any, do you expect the new tax law to have on the amount of golf business entertainment your company does? Estimated loss: 2.3MM rounds 2.0MM rounds 19MM Rounds At Risk ELIMINATED REDUCED UNCHANGED UNSURE Potential loss of 4MM+ rounds represents close to 1% of total rounds played Assumptions: Those who say golf entertainment will be “eliminated” will cut 100% of business rounds Those who say golf entertainment will be “reduced” will cut 50% of rounds

Golf Course Impact 4MM Rounds lost Among ~10,000 18-hole+ regulation US facilities 400 rounds lost per facility $75 revenue per business round (conservatively) $30,000 in lost revenue per facility Lost business rounds will not impact all facilities equally – in reality a smaller percentage will be hit harder Even if only half the estimated loss actually occurs, that’s still a significant hit (~$15,000) per facility.) Assumptions: Business golf is played primarily at 18 hole regulation length facilities – not 9-holers or par 3s $75 revenue per round includes golf and food/beverage revenue – and is conservative