Vintage Success - New Year’s Eve Date & Location: December 2013 Cape Cod, Worcester and Boston Objective: Work with accounts to feature Moet Imperial or Veuve Clicquot along with featuring a vintage champagne. Secure the Moet Hennessy portfolio as the exclusive portfolio featured at NYE events. Action: 5 NYE events executed; Prova Brazil: Featured Chandon, Ruinart Rose, Veuve Clicquot, Moet Imperial and Moet Vintage Brut as their exclusive champagnes for the month of December and on NYE. Pain D’Avignon: Featured Moet Imperial and Moet Vintage Brut as their exclusive champagnes for NYE. Tastings Wine Bar & Bistro: Featured Moet Vintage BTG for the month of December. Featured Veuve Clicquot and Veuve Clicquot Vintage Brut as their exclusive champagnes for NYE. Beechwood Inn/Ceres Bistro: Featured Veuve Clicquot and Veuve Clicquot Vintage Brut along with Belvedere as their exclusive champagnes and vodka offerings for NYE. Met Bar & Grille: Featured Moet Imperial and Belvedere as their exclusive champagne and vodka offerings for NYE. Results: 131 bottles of Veuve Clicquot YL & 20 bottles of Veuve Clicquot Vintage Brut depleted 72 bottles of Moet Imperial & 28 bottles of Moet Vintage Brut depleted 34 bottles of Belvedere depleted Over 1,000 consumer impressions Over 60 staff members trained on featured champagnes Katie Culley, Massachusetts PM