A KC Commercial Realty Group Managed Property

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Presentation transcript:

A KC Commercial Realty Group Managed Property Strategic Marketing/Branding for Public Market Growth at the City Market A KC Commercial Realty Group Managed Property

1960 1980 1857 City Market’s evolution

2010 Marketing with architecture and crowd pictures

Architecture, crowds and produce pictures

2015 Graphic branding with WUWM—2 year campaign

Goals for Brand Refresh Transition Brand Story from Growth to an Experience New look and feel - lifestyle campaign Personality Position the Market within the Metro Area Local Shopping Entertainment Tourism Brand Consistency Create Style Guide Applied to all communications and platforms

Next Steps… Self Assessment Concept Lifestyle Photography Shoot Who are we? Who do you want to be? Benchmarking Best Practices Compare to other successful like Public Markets and Retail Properties Concept Lifestyle Photography Shoot Experiential vignettes Show Property’s Personality Meet with Design Professionals Discuss Self Assessment Set Goals for Campaign Choose Brand Review Committee Professional Review and Feedback of Design and Message Marketing and Design Professionals to Review and give feedback

Building a photo library—selling the experience

Choosing “Key” Marketing Image

The Beginnings of a new brand…

Exploring different variations…

Exploring different variations…