National Student Tennis Conference Weekend #TFconference

Welcome / Logistics Welcome #TFconference Saturday – National Student Tennis Pathways Conference Am theme – “How to develop you …” Pm theme – “Opportunities Available …” Sunday – Matchplay Sports Science Conference Fire Alarm Toilets

https://youtu.be/EW0WcIP4ciA Case Study This year has been the best year of my life, and being an ambassador has been instrumental in helping me to achieve some amazing things. As a club we have expanded coaching programme, 4 qualified coaches at level 1 and 2, 8 competition organisers, 1 Tennis Scotland young volunteer of the year and now, after 2 years of amazing work, we have reached our biggest goal: Abertay University club of the year.  https://youtu.be/EW0WcIP4ciA

Keynote Speaker Andy Reed OBE Chair Sport and Recreation Alliance Parliamentary Private Secretary to the Department Culture Media and Sport Chair of Leicestershire and Rutland Sport Chair Inspire Inspire Leicestershire 2012 Director SPORTS thinktank

@andyjreed_obe @sport_thinktank @SajeImpact The future of Sport Andy Reed OBE Sports Think Tank @andyjreed_obe @sport_thinktank @SajeImpact

Andy Reed & Sports think tank The Sports Think Tank is a fully independent think tank dedicated to thorough and insightful thinking around sporting policy in the UK. Saje Impact Loughborough University Institute for Sport Business Sport & Recreation Alliance

Future proofing your career What is the size of the sports economy? Where is it going? Understand your market and changing lives/ society – who will be your market? Sport and Physical Activity policy drivers The Future – what are your challenges

You can get this at very local level

Local sector intelligence

Sector – dominated by micro enterprises

Sport England Strategy 17-21 A greater emphasis on the new 5 big Outcomes Less reliance for core market on SE grants Greater emphasis on most disadvantaged groups Greater emphasis on Physical activity & tackling social issues through sport Great emphasis on diversifying income for all! A much stronger customer focus Partner neutral

Read & think about the future – its happening right now.

Sport sector 2025? PESTLE – regularly ! biggest challenges A fully digital world! New behaviours and norms – Future Foundation work Policy shift to inactive & Outcomes led We are a £39bn contribution to the economy… but very diverse & disconnected We are 600,000 strong workforce but again very silo driven Not Just about SE & Uksport anymore – Transport & planning & Brands & start-ups – innovation Under represented groups and biggest challenges in deprived communities - #Brexit – economic prospects biggest challenges

The Future - now

50%+ consumers believe tech will drive their activity in future “UkActive July 2016 Survey - “UkActive July 2016 Survey - 50%+ consumers believe tech will drive their activity in future

Understanding & segmenting https://www.slideshare.net/urbanbound/millennials-understanding-the-generation

Workforce challenges Agility Innovation Flexibility Entrepreneurship Greater insight Work ready students Soft Skills

Thank You Questions @andyjreed_obe