Chapter 1: Introduction EIN 6392, Summer 2012 Product Design for Manufacturability and Automation
Outline Importance of product development Scope of development efforts Role of structured methods Benefits of integration 9/22/2019
Importance of product development to firms Successful stories Nokia mobile phones Ford Sport/utility vehicles George Foremen grill Apple computer: iPod, iPad, i… Digital cameras Thermo care 9/22/2019
Lessons learned from the stories It is products like these that make companies successful What in common is that their developers understood their customers and their competitors They created products that met or exceeded their customers’ expectation Without these products, none of these companies would be competitive at that time. 9/22/2019
Characteristics of successful product development Product quality In terms of meeting needs, robustness, and reliability. Yardsticks: market share and price. Product cost Indirect cost Direct cost Development cost Development lead time Accumulation of development capability and experience of the team. 9/22/2019
Today’s business environment Innovation Be the first in the market Shortened product life cycle & shortened product development cycle concurrent engineering/operation Frequent changes & agile operations mass customization Smaller lots and just-in-time production lean manufacturing/thinking Core business and supply network Global economy and corporate intelligence Internet and wireless integration 9/22/2019
Scope of development efforts The team Development time: 1-5 years Development cost: US$100K-3B Team size (internal): 3-10K Team size (external): 3-10K The product Product cost: US$1-200M Numbers of parts: 3-130K Annual production volume: 50-50M Sales lifetime: 1-40 years Initial production cost: US$100K-3B 9/22/2019
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Product development team – core team Marketing function Design function ME EE Industrial designer Manufacturing function Manufacturability Supply chain 9/22/2019
Product development team – extended team Legal Consulting firm Government agencies Universities Environmental groups Professional regulatory groups (such as the ASME) 9/22/2019
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Benefits of integration The best practice is to involve a team of people representing the necessary disciplines and skills (a cross-functional team) Note: Assemble your project team of multi-disciplinary backgrounds as required. 9/22/2019
Challenges of product development Trade-off Dynamics in the environment Tremendous amount of design details Time pressure Satisfaction of societal and individual needs Team diversity & spirit 9/22/2019
Organizational realities – leading to dysfunctional product development team Lack of empowerment of the team Functional allegiances transcending project goals That is, allegiance to functional department vs. project success Inadequate resources Lack of cross-functional representation on the project team 9/22/2019
Role of structured methods Product development process is a creative effort is a process of design-related activities, which can be documented, studied and improved. Question? Is product development an art or an science? 9/22/2019
Product development process Planning Concept development Architectural (system-level) design Detailed design Testing and refinement Production design and ramp-up 9/22/2019
Chapter 1: Assignments Homework assignment Project assignment Do exercise #2 on page 10 Follow exhibit 1-3 to identify the scope of efforts for a PC (or cellphone) development project. Project assignment Form an integration team of 4 members Due date: next week 9/22/2019