THE BEATLES (Beat = beat music / Insects = Buddy Holly and the Crickets) They were not American ! (the British invasion….) They sang in their Liverpool accents – internationalised rock ‘n’ roll Four-man line-up : guitars/drums meant they could accompany themselves Return to basic/accessible rock ‘n’ roll Good melodies = wide appeal/longevity
THE MUSIC 6. Wrote their own songs ! 7. Their music/ideas/philosophies grew and changed with them 8. The songs began to say something
THE TECHNOLOGY ??? 9. Live performing quickly became impossible : fans, noise, equipment, venues 10. Wrote/developed songs in the studio 11. Developed recording “techniques” : multi-tracking dubbing and over-dubbing new sounds orchestral backing/instruments
THE CULTURE 12. Introduced long hair/moptops 13. Made feature films (one long film-clip before there were film-clips) 14. World’s first super-group 15. First to be recognised as speaking for their generation 16. Nearly every song was a hit : most were Number Ones !