Presented by: Orly Zeewy, Brand Architect Staying Relevant on Social Media: Selling Your Company Brand in the Digital Age. Presented to: the Society for Information Management Philadelphia Chapter on February 20, 2018 Presented by: Orly Zeewy, Brand Architect 1+ 610 513-2363 https://www.linkedin.com/in/orlyzeewy/ https://twitter.com/orlyzeewy http://zeewy.com orly@zeewy.com © 2018 Orly Zeewy, Brand Architect

© 2018 Orly Zeewy, Brand Architect—Source: http://zeewy.com

© 2018 Orly Zeewy, Brand Architect—Source: Smartinsights.com

The Digital Revolution. © 2018 Orly Zeewy, Brand Architect—Source: http://whartonmagazine.com/issues/summer-2015/welcome-to-the-third-industrial-revolution/#sthash.QF9XqRIw.dpbs

Social Media is The New Town Square. © 2018 Orly Zeewy, Brand Architect—https://www.theatlantic.com/international/archive/2015/08/twitter-global-social-media/402415/

© 2018 Orly Zeewy, Brand Architect—Source: https://leveragenewagemedia

210B emails/day 1M FB Likes/20 min. 6,000 Tweets/sec. © 2018 Orly Zeewy, Brand Architect

Share brand experience Promote company culture Study the competition © 2018 Orly Zeewy, Brand Architect

© 2018 Orly Zeewy, Brand Architect—Source: https://www. facebook

Build brand awareness Become an influencer Find talent © 2018 Orly Zeewy, Brand Architect

© 2018 Orly Zeewy, Brand Architect—https://www. linkedin

Build global community Share current trends Share headline worthy news © 2018 Orly Zeewy, Brand Architect

© 2018 Orly Zeewy, Brand Architect—Source: https://twitter

The New Age of Commerce. © 2018 Orly Zeewy, Brand Architect, https://www.entrepreneur.com/article/290120

Don’t Sell Me. Help Me Discover. © 2018 Orly Zeewy, Brand Architect, https://www.entrepreneur.com/article/290120

© 2018 Orly Zeewy, Brand Architect, Source: http://www. dreamhotels

Engage Through Storytelling. © 2018 Orly Zeewy, Brand Architect

© 2018 Orly Zeewy, Brand Architect, Source: https://methodhome.com/

Messaging. © 2018 Orly Zeewy, Brand Architect

Focus on the “Why” not the “What.” © 2018 Orly Zeewy, Brand Architect: Source—digiday.com/brands/the-dos-and-donts-for-brand-content/ January 28, 2018

© 2018 Orly Zeewy, Brand Architect

The User Experience. © 2018 Orly Zeewy, Brand Architect

150,000 websites/day. © 2018 Orly Zeewy, Brand Architect—Source: http://futureofwork.nobl.io/future-of-work/managing-millennials-how-bacardis-new-program-trains-leaders/

The Home Page: Welcome to My Brand. 24 © 2018 Orly Zeewy, Brand Architect

25 © 2018 Orly Zeewy, Brand Architect—Source: patagonia.com

The Elevator Pitch. © 2018 Orly Zeewy, Brand Architect

Start With Outcome. © 2018 Orly Zeewy, Brand Architect

I’m a facilitator of lightbulb moments. © 2018 Orly Zeewy, Brand Architect

I align vision with messaging that cuts through the noise. © 2018 Orly Zeewy, Brand Architect

Tell A Story. © 2018 Orly Zeewy, Brand Architect

A summer camp had been messaging about their lake for decades. © 2018 Orly Zeewy, Brand Architect

An online survey revealed that families didn’t care about the lake. © 2018 Orly Zeewy, Brand Architect

What they really cared about was that their children had fun. © 2018 Orly Zeewy, Brand Architect

New Messaging. © 2018 Orly Zeewy, Brand Architect

This is the summer camp where small kids do big things. © 2018 Orly Zeewy, Brand Architect

End With Results. © 2018 Orly Zeewy, Brand Architect

There’s now a waiting list in March. © 2018 Orly Zeewy, Brand Architect

Thank You. © 2018 Orly Zeewy, Brand Architect