KNOW BEFORE YOU GO…. WHAT TO EXPECT IN THE EXPO Presented by: Gloria Nehemiah, CEM Senior Manager, Exhibits NACUBO June 26, 2019

AGENDA Meet the Staff Expo Hours Expo Special Features Expo Raffle Attendee Information Corporate Partner Pointers Exhibiting 101 2020 Exhibit Sales

MEET OUR STAFF Laura McFarland, Senior Director, Business Development Joined NACUBO in 2017 to deepen the value of our corporate partner relationships. Previously served as vice president of sales at Inside Higher Ed and director of recruitment sales at The Chronicle of Higher Education. LaTosha McNeal, Senior Manager, Business Development With the NACUBO business development team for 11 years, LaTosha is responsible for managing our strategic partnerships. Gloria Nehemiah, Senior Exhibits Manger Certified in Exposition Management, Gloria is responsible for exhibits and everything exhibits related. With NACUBO for 9 years, she is the NACUBO go-to person in the Expo. Emily Hirsch, Manager, Business Development Operations Joined the business development team last fall and manages all operational aspects for the team, as well as our print and digital advertising sales.

EXPO HOURS Friday, July 12 Exhibit hall set-up: 8:00 a.m. – 5:00 p.m. Saturday, July 13 Exhibit hall set up: 8:00 a.m. – 5:00 p.m. All booths must be set by 5:00 p.m. Sunday, July 14 Hall is open from 10:30 a.m. – 1:30 p.m., brunch is served from 10:30 a.m. – 12:30 p.m. Happy Hour: 5:00 – 6:00 p.m. – Exhibits are open during the happy hour. Monday, July 15 Hall is open from 11:30 a.m. – 2:00 p.m., lunch is served from 11:30 a.m. – 1:30 p.m. Exhibit hall tear down begin after the hall closes at 2:00 p.m. Please do not begin to tear down your booth before all attendees have left. Let’s keep everyone safe.

THE LAB Entrance Main Entrance GES Service Desk Exhibitor Lounge Relaxation Station Build Your Brand GES Service Desk Food, Beverage & Tables Food, Beverage & Tables Tech Talks Names & Faces Exhibitor Lounge Food, Beverage & Tables Food, Beverage & Tables NACUBO CENTRAL Names & Faces Meeting Pod THE LAB Entrance Main Entrance

EXHIBITOR LOUNGE Stop in to: - To say hello Grab a soft drink, coffee, water, or a snack Find a quiet space to relax or work Reach me in person in the lounge or by cell – 240-426-5079 The lounge is not meant to hold company/client meetings Lounge is open: Saturday, July 13: 11:00 a.m. - 5:00 p.m. Sunday, July 14: 8:30 a.m. - 5:00 p.m. Monday, July 15: 10:00 a.m. - 2:00 p.m.

EXPO PRIZE DRAWING Each exhibitor will receive 50 pre-printed tickets. Exhibitors will distribute tickets to attendees as they visit with you in your booth. Attendees drop off ticket in booth #236 When drawn, winner will be announced as having picked up winning ticket in exhibitor’s booth printed on ticket Drawing is for institutional attendees only

ATTENDEE INFORMATION Overall attendance Thus far we have approximately 1,500 registrants, with nearly 2,100 people in attendance*. The meeting is tracking to be another successful NACUBO annual meeting. Demographics Audience includes AVPs of Finance, Budget Directors, Controllers, Comptrollers, CFOs, Finance Managers, and VPs of Finance & Administration *as of 6/16/19

, NACUBO Board Member , NACUBO Board Chair

THE SOCIAL EXCHANGE (REGISTRATION) The Social Exchange is an incubator for networking, friendships and support, mentoring, and finding shared experiences. The space is designed to introduce you to your next business partner and newest colleague, plus our staff members from NACUBO are always on-hand to cultivate connections and provide guidance on your membership. The Social Exchange is located in the Convention Center, Level 1, Hall 2 (right next to the Expo) – Lead retrieval services and pick up station is located in the registration area of the Social Exchange. Registration Hours Saturday, July 13: 8:00 am – 5:30 pm Sunday, July 14: 6:30 am – 5:15 pm Monday, July 15: 6:30 am – 5:15 pm (Expo closes at 2:00 p.m.) Tuesday, July 16: 6:30 am – 2:30 pm

7 Things Every Exhibitor Should Know….. Send an e-blast inviting attendees to your booth – pre-show attendee list is provided twice for you to do just that. Try a creative direct mail piece, such as a handwritten note, to personally invite attendees. And be sure to follow up with someone who has visited your booth by thanking them for stopping by. Make sure your booth layout is inviting and that signage makes it clear what your company offers. Don’t over-crowd your booth – the point is you want attendees to come in and visit. Don’t eat in your booth while attendees are walking the floor. We provide lunch so you may want to get to the hall early to eat before it opens to our attendees. No one wants to interrupt a person while they’re having lunch. DO NOT pack up before the show is over. The floor is open for a limited amount of time – make the most of it. Do not focus on lead count but rather lead quality – not everyone in the Expo is a prospect. Refrain from working on your laptop or checking your phone during exhibit hall hours. No one wants to interrupt anyone while their working. Try not to leave your booth unattended – take turns to keep booth staffed at all times. Enjoy yourself and have a good time. Remember you are your company’s expert. People want to talk and engage with happy friendly people.

NACUBO 2020 ANNUAL MEETING WASHINGTON, D.C. – JULY 11-14, 2020 EXHIBIT BOOTH SALES NACUBO is always striving to create a new and unique experience for our attendees and exhibitors alike. We want to get the layout and features just right for our D.C. annual meeting so we won’t be opening exhibit sales on-site in Austin this year. Look for 2020 exhibit booth registration details to come later this summer. Just as in the past, our valued 2019 exhibitors will have priority when selecting their 2020 booth location during our Priority Period, based on their priority points. The process will remain the same, but will begin a little later this year. Stay tuned for details.

Senior Manager, Exhibits THANK YOU! Gloria Nehemiah, CEM Senior Manager, Exhibits gnehemiah@nacubo.org 202-861-2555